Off-Road Course Construction
Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure. Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year. Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.
“It’s a lot like a roller coaster” – said one smiling Jeepster
Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!
Stellantis and the Canadian International Auto Show collaborated to add Camp Jeep to the floorplan this year for the first time! This addition proved to be a good choice as attendance broke records at over 350,000 visitors at the Metro Toronto Convention Center and the interactive ride was a huge attraction. Gordinier Group Drivers and Product Specialists were there to surprise the masses for the debut of Camp Jeep. Attendees were amazed by the obstacles and how the Jeeps can maneuver through the 4×4 challenge. As Camp Jeep has proven over the years, there is no better way to show consumers firsthand how capable these vehicles are. GG drivers love bringing that talent to a new market with a variety of Jeeps on course including the Wrangler Rubicon 4xe and 392, the Gladiator, the Grand Cherokee and Compass Trailhawks, as well as the Grand Cherokee L with the 3 row seat. The Wagoneer and Grand Wagoneer also made the trip to showcase the Full-Size SUV aspects in the Jeep lineup.
Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022. Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget. With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.
RAM Truck Territory headed outdoors to the Oklahoma State Fair in Oklahoma City. RAM trucks are always a fan favorite at the state fair. Dirt Designs designed and built the off-road track to fully demonstrate the specifications of the RAM 1500 and 2500 on course. The show runs for 11 days and draws in close to a million attendees each year. RAM picked the right event to showcase the capabilities of their pride and joy. With 8 vehicles on the off-road course, Gordinier Group Drivers were able to conquer the through-put demands. There were also 3 trucks on display with GG Product Specialists there to answer questions and deliver the key components of the trucks. With all the bases covered, we had a great event for 2022.
