Off-Road Course Construction
Our Dirt Designs crew rolled into Loveland, CO with all the heavy equipment needed to build a challenging off-road course for our partners at RAM. The materials needed to build the course consisted of rocks, logs, and dirt…a lot of dirt!
After a three-day build, the course was ready, and our team of talented drivers coached guests from the Overlanding community as they drove through a variety of challenging obstacles.
These obstacles included:
- Articulation Moguls
- Boulder Field
- Log crossings
- Alternating off-camber dirt wedges
- Steep hill climb and descent
As our guests took the wheel in a variety of RAM trucks, they experienced first-hand how easily these vehicles can conquer terrain that one may encounter on any overlanding trip. It was a great weekend for all.
Creating unique driving environments to showcase the inherent capabilities of a vehicle is what we do, and we love it!
Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure. Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year. Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.
“It’s a lot like a roller coaster” – said one smiling Jeepster
Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!
Stellantis and the Canadian International Auto Show collaborated to add Camp Jeep to the floorplan this year for the first time! This addition proved to be a good choice as attendance broke records at over 350,000 visitors at the Metro Toronto Convention Center and the interactive ride was a huge attraction. Gordinier Group Drivers and Product Specialists were there to surprise the masses for the debut of Camp Jeep. Attendees were amazed by the obstacles and how the Jeeps can maneuver through the 4×4 challenge. As Camp Jeep has proven over the years, there is no better way to show consumers firsthand how capable these vehicles are. GG drivers love bringing that talent to a new market with a variety of Jeeps on course including the Wrangler Rubicon 4xe and 392, the Gladiator, the Grand Cherokee and Compass Trailhawks, as well as the Grand Cherokee L with the 3 row seat. The Wagoneer and Grand Wagoneer also made the trip to showcase the Full-Size SUV aspects in the Jeep lineup.
Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022. Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget. With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.
