Off-Road Course Construction
To introduce the new 2020 Nissan Titan truck, the automaker invited dealers from around the country to a remote ranch in Salt Lake City, UT. The dealers were able to get a firsthand look and feel for the new vehicle. Gordinier Group drivers and product specialists assisted in marketing efforts by developing an off-road trail that would display the new truck and its capabilities. GG staff moved waves of dealers through the trails highlighting all the new attributes of the vehicle.
Jeep was a proud sponsor of the Detroit 4Fest at the Holly Oaks ORV Park this summer. The Off-Road Festival in Holly, Michigan had a multitude of activities for all 4-wheel drive enthusiasts with a vendor village, off-road skills seminar and equipment demos. Showing by attendance the event was a huge hit benefiting Ronald McDonald House Charities.
Gordinier Group drivers entertained the masses at the Jeep Off-Road Course demonstrating Jeep’s 4×4 skills. The event was open to the public and guests were excited to test their own vehicle capabilities in the park as well as catch a ride in the Jeep Wrangler and Gladiator as they triumphed once again through the off-road course.
Shively Motors of Chambersburg, Pennsylvania joined the ranks of Jeep Dealerships around the country that are going above and beyond to give their customers a thrill ride that lets the vehicle sell itself! Gordinier Group partnered with Shively Motors to ensure their Jeep Off-Road Course showcased every aspect of the Jeep Brand. Customers were ecstatic at the Shively Motors 80th Anniversary Jeep Jamboree and Grand Opening of the Shively Jeep Adventure Park.
Click here for a sneak peek: Shively Jeep Adventure Park
RAM was back in Wisconsin to join the farming community to showcase a full line-up of 2019 RAM Trucks. Gordinier Group staff were there in full force at the off-road track and the towing demo to highlight all the new features inside and out.
Showgoers at the RAM off-road track could choose from the 1500 Rebel with the 5.7 Hemi or the Limited with a Hemi and E-Torque option. Or RAM also came prepared to show off the 2019 Best-In-Class RAM 2500 Power Wagon with the 6.4 Hemi or the 2500 Laramie Sport with the 6.7 Cummins.
The RAM 3500 Longhorn Dually was also demonstrated to the crowds with its towing capabilities of 1,000 lb-ft Diesel Torque that can haul up to 7,680 lbs of payload. RAM Trucks never disappoint and the agricultural consumers were very impressed by the first-hand demonstration.
