Rivian’s Electric Joyride experience brought off-road excitement to downtown Chicago, and Gordinier Group took center stage in making it happen. Tasked with designing and constructing an authentic off-road environment in the middle of the city, the Gordinier team transformed Pioneer Court into a dramatic, full-scale driving course.
Built from roughly 2,400 cubic yards of recycled asphalt, the custom course featured five distinct obstacles that challenged both vehicle and driver. From steep climbs and banked turns to an 18-foot hill that towered over the plaza, every element was engineered to highlight Rivian’s capability and control.
Gordinier Group’s precision build delivered not just function, but spectacle—turning a busy urban setting into an electric adventure zone that captivated onlookers and participants alike. The seamless design, expert execution, and safety-focused operation allowed Rivian to showcase its vehicles’ power, traction, and innovation in a setting few could imagine.
The result was a high-impact activation that proved electric can be both capable and thrilling, and once again demonstrated Gordinier Group’s ability to build world-class off-road courses in any environment.
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