Jeep
During the Stellantis Investor Day event at the company’s Auburn Hills, Michigan headquarters, Gordinier Group provided precision driving, product support, and guest experience management for an exclusive group of domestic and international media, investors, and key stakeholders.
As part of the multi-day program focused on the future direction of Stellantis, attendees were given the opportunity to experience a wide range of vehicles firsthand. On the custom-built off-road proving ground, designed and constructed by Gordinier Group, our team of professional precision drivers showcased the capability of Jeep and RAM vehicles through a series of challenging obstacles.
In addition to the off-road experience, Gordinier Group staff served as coach riders and product specialists during the on-road drive program at the Stellantis test track. Guests drove a diverse lineup of vehicles, including several European models not available in the U.S. market.
Throughout both experiences, Gordinier Group managed vehicle flow, guest loading, and ride-and-drive operations to maximize efficiency and ensure every attendee had a seamless, engaging, and memorable experience behind the wheel.
Jeep Beach isn’t simply another automotive event. It’s an annual reunion for one of the most passionate and loyal enthusiast communities in the country. Each spring, thousands of Jeep owners travel to Daytona not only to see the latest vehicles and aftermarket innovations, but to reconnect with friends, celebrate the lifestyle and experience everything that makes the Jeep community unique.
For Gordinier Group, that meant creating one of the event’s signature attractions. With just three days to transform the infield of Daytona International Speedway, our team designed and constructed a custom off-road course complete with steep climbs, off-camber sections, and articulation obstacles that challenged the vehicles and thrilled the passengers.
Throughout the event, our professional drivers introduced thousands of guests to the capability of the Jeep lineup through expertly delivered ride-along experiences. Whether it was someone’s first visit to Jeep Beach or an annual tradition, each ride reinforced why Jeep has earned such a devoted following. Events like Jeep Beach are successful because they create shared experiences that people remember long after they head home. Gordinier Group is proud to play a role in one of the Jeep community’s most celebrated traditions by building an attraction that captures the spirit of adventure, camaraderie and capability that defines Jeep Beach.
Gordinier Group continued our long-standing support of Camp Jeep at the New York International Auto Show by providing a skilled team of professional drivers to deliver one of the show’s most exciting guest experiences all while celebrating America’s 250th anniversary and proudly displaying patriotic spirit with red, white, and blue Jeeps!
Located outside the convention center in the heart of New York City, Camp Jeep transformed the urban environment into an interactive off-road adventure. The course featured a variety of obstacles that included steep climbs, articulation challenges, and dramatic side angles designed to showcase Jeep’s capability throughout its product lineup. Throughout the 10-day event, Gordinier Group drivers delivered more than 32,000 ride experiences while safely guiding guests around the course, while providing vehicle insights along the way. With thousands of attendees experiencing Camp Jeep each day, our team kept the activation moving while delivering the same level of excitement, education, and personal interaction from the first ride to the last.
Year after year, Camp Jeep remains one of the most popular attractions at the New York Auto Show, allowing attendees to do more than view Jeep vehicles on display. They get to climb in, buckle up, and experience the legendary capability that has defined the Jeep brand for generations.
More than 30,000 guests experienced Camp Jeep at the Toronto Auto Show, but the real impact went far beyond ride volume, it was about building confidence by showcasing capability and how it’s achieved. That impact did not go unnoticed. Show leadership, including the show manager, personally stopped by to thank the team, recognizing both the scale of the activation and the quality of the experience being delivered throughout the week.
That outcome was driven by Gordinier Group’s team of precision drivers and on-site leadership. Each interaction was intentional, with drivers translating complex vehicle features into clear, relatable insights for a wide range of guests, from first-time riders to long-time owners. Rather than simply demonstrating capability, the team focused on helping guests understand how and why the vehicles perform the way they do. That approach consistently turned curiosity into confidence, with many attendees expressing a new willingness to take their vehicles off-road or move forward with a purchase.
By combining technical expertise with an engaging, guest-first delivery style, Gordinier Group ensured the Camp Jeep experience created lasting impressions and meaningful connections with every rider.
