Jeep
January 23-26, 2014
Located 160 miles southwest of Denver, the 18th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered X-Games guests, athletes, and VIPs the opportunity experience the 2014 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. Gordinier Group trained drivers provided detailed product information during the ride.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2014!
The shuttle route consisted of pickup/drop off locations at Aspen Meadows, St. Regis, and Hotel Jerome. Guests were funneled from those locations to the VIP and general drop-off points at the base of Buttermilk Mountain.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
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- GG Team X-Games
September 2013
In one of the Jeep Brand’s most important vehicle launches to date, Gordinier Group partnered with The George P Johnson Company and Light Speed Management to bring the 2014 Cherokee to the masses.
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The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.
September 21, 2013
Located south of Detroit Metro Airport in Belleville, MI, the 2013 Great Lakes Boy Scout Rendezvous took place in Willow Metropark in September. More than 6,000 Boy Scouts, Girl Scouts and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.
Jeep offered event guests the opportunity to experience the 2013 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Compass and Patriot vehicles. Rides were given by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Guests were super excited to be able to experience/drive the newest Jeep, several months before they hit the showroom floor. Likewise, GG drivers were dying to get behind the wheel and be able to put the Cherokee through its paces.First impression highlights were the smooth shifting 9-speed transmission, electronic locking rear axle, and 8.6” of ground clearance. Many guests commented that they really like the aesthetics, ergonomics and interior styling as well. Overall, the response to the Cherokee was very positive. With the exception of a few original Cherokee owners (who mostly just wanted a different name for the new vehicle), people were really digging the new Cherokee.
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