Camp Jeep returned to the 2025 Toronto Auto Show with an even bolder, more extreme course—solidifying its place as one of the show’s most talked-about attractions. This year’s course introduced new obstacles that pushed the limits of off-road excitement, giving fans a chance to experience the capability and control of Jeep vehicles in a dynamic and immersive way.
Precision drivers from Gordinier Group once again led the charge, expertly navigating guests through the expanded course filled with steep climbs, curved articulation wedges, and the kind of rugged terrain Jeep is built for. The experience wasn’t just about thrills—it gave thousands of attendees a real-world feel of Jeep’s legendary 4×4 performance. As one guest put it, “Camp Jeep is taking adventure to the next level!”
From adrenaline-seekers to families looking for a fun ride, Camp Jeep offered something for everyone. Social media buzzed with excitement, calling the activation a “great experience for the family” and “highly recommended.” With long lines and enthusiastic crowds throughout the show, the popularity of the attraction underscored Jeep’s unique blend of adventure, innovation, and community.
As the Auto Show wrapped up, one thing was clear—Jeep, alongside Gordinier Group, delivered an unforgettable off-road experience that set a new standard for what guests expect from interactive auto show exhibits.
Camp Jeep and Gordinier Group made a thrilling return to the 2025 Chicago Auto Show after taking a year off, drawing massive crowds eager to experience the beloved off-road activation. Attendees lined up for the opportunity to ride through a rugged course, skillfully navigated by Gordinier Group’s expert precision drivers. Over the course of the show, Camp Jeep gave rides to nearly 34,000 people, a testament to its enduring popularity. With the course’s signature steep hills, articulation features, and a full lineup of Jeep vehicles on display, the excitement was palpable.
Many guests expressed that Camp Jeep was their main reason for attending, noting its absence in 2024.
We only came because we heard Camp Jeep was back, one visitor shared.
From long-time Jeep fans to curious newcomers, riders were impressed by the capability and comfort of the vehicles. “The Grand Cherokee is luxurious and rugged at the same time,” said one guest, while another added, “The power in the 392 is what made me get in this long line, and it was worth it.”
The line moved efficiently, and the wait was filled with engaging displays, including concepts like the Lowdown with its eye-catching clear hood. Enthusiasts also appreciated the Jeep Gear store, adding an extra layer to the experience. “Jeep is more than a brand; it’s a way of life,” summed up one attendee. With its mix of adrenaline, innovation, and lifestyle appeal, Camp Jeep was once again a showstopper.
We recently had the privilege of collaborating with our partners at American Honda to create an impromptu off-road proving ground at their corporate campus in Torrance, CA. The course was designed to showcase the rugged capabilities of the all-new 2026 Passport TrailSport to local Honda Sales Associates and enthusiasts.
Special thanks to Jody Suzuki and her engineering team for providing invaluable vehicle insights that supported both the construction of the course and the training of our precision drivers and sales trainers.
This project wouldn’t have been possible without the vision and leadership of Jim Lee, Head of Auto Sales & Dealer Recognition, Arin Baharian, Morris Lin, and our partners at George P. Johnson. We appreciate the collaboration, and the Gordinier Group is excited about the rest of the tour.
Although driving impressions are still under embargo, these photos highlight the rugged capabilities of Honda’s most off-road capable vehicle to date.
Camp Jeep brought serious excitement to the 2025 Houston Auto Show, thrilling guests with heart-pounding rides and unforgettable experiences. Across the five-day event, the course stayed busy as word spread quickly about the steep Jeep hill and the skilled drivers behind the wheel. With every turn, tilt, and climb, our product specialists showcased the true capability of Jeep vehicles—safely and confidently.
Guests were blown away by what they experienced firsthand. “That was really impressive,” said one rider after conquering a 35-degree incline and 30-degree side tilt. Another marveled at the 4xe hybrid’s electric mode, calling it “super quiet and incredibly smooth.”
One visitor even confessed, “I have a Bronco, but this hill descent alone makes me want to consider a Wrangler.”
The articulation obstacle drew attention to the Wrangler’s unmatched suspension, while the entire course gave guests a new perspective on Jeep’s versatility—on and off the trail. Reactions ranged from surprise to admiration, with many guests commenting on how much more capable their own vehicles were than they realized.
