In the middle of Manhattan’s urban energy, Camp Jeep delivered, once again, a true off-road experience that transported nearly 30,000 guests out of the city and into the wild—without ever leaving Hell’s Kitchen! Set up just outside the Jacob Javits Center, the open-air track gave the activation a distinctive feel, turning heads from passersby and drawing crowds throughout the 10-day event.
Gordinier Group’s precision driver-product specialists were behind the wheel, guiding attendees through a rugged and technical course featuring steep inclines, and articulation challenges—all designed to showcase Jeep’s legendary 4×4 capability. Despite a few bouts of unpredictable spring weather, the team kept rides running smoothly and safely, ensuring the experience never missed a beat.
Guests were especially wowed by the electrified performance of the Wrangler and Grand Cherokee 4xe models. The ability to switch to electric mode mid-course and the surprising smoothness of the suspension over obstacles gave many a new perspective on hybrid and plug-in hybrid technology.
The New York setting amplified the contrast between Jeep’s trail-tested performance and the city’s steel skyline—making Camp Jeep not just a drive, but a statement. Once again, Jeep proved that adventure doesn’t stop at the pavement—and that no one does off-road like Jeep.
Jeep Beach 2025 brought the heat once again as thousands of Jeep enthusiasts descended on Daytona for a week of fun, sun, and serious off-road action. Gordinier Group was proud to once again join the festivities, building a custom off-road course inside the iconic Daytona International Speedway.
With over 1,200 yards of dirt and a tight two-day build window, our team transformed the infield into a challenging course designed to showcase the full capabilities of the Jeep lineup. From steep climbs to off camber berms and articulation elements, the course delivered thrills all weekend long.
Our professional drivers gave ride-alongs to rabid Jeep fanatics, reinforcing Jeep’s legendary off-road performance. Whether it was their first ride or their fiftieth, guests left with a deeper appreciation for what these vehicles can do.
As always, Gordinier Group handled the planning, logistics, and execution from start to finish—on time, on brand, and built for impact. We’re honored to play a part in one of the Jeep community’s most iconic annual celebrations.
At the 2025 Acura Grand Prix of Long Beach, Gordinier Group partnered with George P Johnson and Honda to bring a unique thrill to the heart of race weekend: the Honda Passport TrailSport Adventure.
Perched atop a parking structure in the center of the race concourse, The GPJ team craned in an engineered hill and added a series of off-road obstacles to create a rugged, pop-up course that proved the all-new 2026 Honda Passport TrailSport is more than ready to leave the pavement behind.
Across the weekend, our professional drivers gave over 1,800 ride experiences to race fans, each one showcasing the most off-road capable Passport Honda has ever built. Guests were taken through steep climbs, and articulation elements that put the TrailSport’s upgraded suspension, traction systems, and rugged design to the test—all while surrounded by the energy and excitement of race day.
The activation stood out as a fan favorite, offering a one-of-a-kind contrast to the speed of the track with a hands-on look at Honda’s rugged side. Whether they came for the race or the ride, guests left with a deeper appreciation for the Passport TrailSport’s capability—and a whole new reason to love Honda. Gordinier Group was proud to be part of the action, helping bring this experience to life for Honda and race fans alike.
Following the successful kickoff in Torrance, the 2026 Honda Passport TrailSport tour continued with impactful stops in Arlington, TX and Ft. Lauderdale, FL. Each location offered a unique environment and a fresh audience, giving Sales Associates and consumers the chance to experience Honda’s most rugged SUV to date in dynamic, real-world conditions.
In Arlington, we transformed a large open lot into a custom-built off-road course designed to highlight the TrailSport’s capabilities. From articulation moguls to breakover berms, the vehicle performed with confidence across every obstacle—clearly demonstrating its trail-ready engineering. Participant energy was high, and feedback was overwhelmingly positive, particularly around the vehicle’s improved ride quality and enhanced off-road systems.
Ft. Lauderdale presented a different—but equally compelling—setting. Once again, the Gordinier Group team designed a challenging off-road course, which the Passport TrailSport navigated with ease. We welcomed a mix of dealership personnel and enthusiastic Honda fans, many of whom appreciated the rare opportunity to push the vehicle’s capabilities in ways not possible during everyday driving.
As with every stop, the seamless collaboration between Honda Sales Training, the Gordinier Group precision drivers, and our partners at George P. Johnson was critical to success. These events wouldn’t be possible without the coordination of the regional Honda teams and the enthusiastic engagement from all participants.
We’re proud to help bring the Passport TrailSport story to life—and we’re just getting started.
Arlington, TX
Ft. Lauderdale, FL
