At the heart of downtown Austin during SXSW 2025, Gordinier Group partnered with Rivian to bring the Electric Joyride experience to life as part of the Rivian Electric Roadhouse activation. Tasked with designing, building, and maintaining a compact yet dynamic off-road course, the Gordinier team transformed an urban lot into a fully functional test track that highlighted the all-terrain capability of Rivian’s electric vehicles.
The course was constructed using recycled asphalt grindings, aligning with Rivian’s sustainability mission. These materials were not only ideal for building a versatile off-road experience, but were also repurposed after the event, minimizing waste and environmental impact. Despite the limited footprint, the track featured a mix of articulation obstacles, climbing elements, and traction challenges—offering guests a genuine taste of what Rivian vehicles can do beyond city streets.
Set against the vibrant backdrop of SXSW, the Electric Joyride drew crowds and created a buzz, proving that even in the middle of a bustling city, the thrill of electric adventure is very much alive.
At the legendary Mint 400 off-road race, the RAM 1500 RHO Thrill Ride delivered an unforgettable experience for fans, combining high-octane excitement with cutting-edge truck performance. Gordinier Group was on site to construct and maintain the dynamic course, ensuring safety and consistency for the duration of the event. Guests had the rare chance to ride shotgun with professional drivers in the powerful RAM 1500 RHO, tackling an expertly designed course made entirely from dirt—over 1,250 yards of it.
The ride kicked off with a thrilling acceleration run across rugged straightaways, instantly showcasing the RHO’s raw power. Each obstacle on the course—from the steep 30-degree banked wedges to the rolling hills that delivered moments of weightlessness—was expertly constructed by the skilled operators of Gordinier Group. Their precision work continued through a series of tight S-curves and a towering 8-foot-tall berm, all crafted from over 500 yards of dirt. The grand finale featured a meticulously shaped tabletop jump, launching passengers into an adrenaline-charged finish and demonstrating both the capabilities of the RAM 1500 RHO and the craftsmanship needed to build such an incredible course.
The RAM RHO Thrill Ride wasn’t just a ride—it was a full-throttle celebration of off-road performance, engineering, and expertly executed course design.
RAM Professional made a strong impact across three major 2025 trade shows—World of Concrete, the International Builders’ Show (IBS), and NTEA Work Truck Week—highlighting the brand’s commitment to the professional trades. At each event, Gordinier Group’s expert product specialists were on-site to engage with attendees, answer questions, and demonstrate the versatility and capability of RAM’s customizable work truck lineup.
From vocational upfits to advanced tech features and class-leading capability, visitors experienced firsthand how RAM trucks are built to meet the demands of hard-working professionals. Whether in construction, remodeling, or fleet management, RAM’s offerings stood out for their durability, power, and tailored configurations.
The displays attracted steady foot traffic, with industry pros eager to explore features like RamBox storage, heavy-duty payload options, and crew comfort—all key factors in real-world job site performance. The team also emphasized RAM’s ongoing support for the trades with solutions designed to maximize uptime and productivity.
Together, RAM Professional and Gordinier Group delivered a consistent, high-impact presence that reinforced RAM’s reputation as the go-to brand for work-ready trucks.
While major auto shows in cities like LA and Chicago grab headlines, it’s the passionate crowds in markets like Cleveland and the Twin Cities that remind us why we do what we do. Camp Jeep returned to both shows this year, and the response from attendees was nothing short of electric.
From the moment the doors opened, visitors lined up to take on the Camp Jeep course—and their reactions said it all. “This Jeep ride experience was scarier than the helicopter ride we took last week,” one rider joked, wide-eyed after the steep descent. Another exclaimed, “That 35-degree hill was no joke! Jeeps are officially Minnesota-tough!”
Many guests expressed excitement to see Jeep back in their cities after last year’s absence. “Thank goodness Camp Jeep is back! The Twin Cities Auto Show just isn’t the same without the ride,” one attendee said. Cleveland show-goers echoed this sentiment too. Others were wowed by the vehicles’ durability, capability, and high-end features—like the Wrangler Rubicon 392’s sound, the Grand Cherokee’s finesse, and the new tech across the 4xe lineup.
From kids thrilled by the rollercoaster-like hills to lifelong Jeep fans discovering new features, it was clear: Camp Jeep continues to impress, inform, and inspire—no matter the size of the market.
