2020 RAM Truck Territory
Gordinier Group continued our long-standing partnership with RAM by managing the RAM Truck Territory activation at Rodeo Austin 2026. Our team constructed and staffed an interactive experience designed to showcase the capability, technology, and performance of the RAM truck lineup.
The custom-built off-road course featured a variety of real-world terrain challenges including dirt moguls, banked turns and the signature mobile mountain hill climb. Each obstacle was designed to highlight vehicle articulation, traction, stability and capability while our precision drivers delivered exciting ride-along experiences for event attendees.
In addition to the off-road course, Gordinier Group managed a hands-on towing demonstration featuring the RAM 3500 Dually and RAM 1500 Big Horn. Guests were able to get behind the wheel and experience RAM’s towing strength, control, and confidence firsthand with guidance from our team of product specialists.
Over the 16-day event, Gordinier Group delivered nearly 15,000 guest experiences while managing vehicle operations, safety procedures, product education and guest engagement. Guest feedback highlighted the impact of the experience, with one attendee sharing,
“You can feel the strength of this truck as soon as you start rolling. I can barely feel that trailer back there.”
RAM Truck Territory once again demonstrated the power of experiential marketing by combining capability demonstrations with authentic consumer interaction, creating memorable connections between attendees and the RAM brand.
To wrap up 2020, Gordinier Group traveled to the Central Florida International Auto Show in Orlando, Florida. While there, GG Drivers staffed the RAM Truck Territory event and gave enthusiastic show-goers an intense ride through the technical course as they continuously filled the vehicles for the entire 3-day event. To prove it’s popularity, the RAM Truck Territory exhibit walked away with the Best of Show Award this year!
RAM Truck Territory @ Orlando Auto Show 2020
RAM Truck Territory set the stage for what is the new norm in events. The Brand set an example of how we can still bring the product to the consumer and meet all the necessary safety measures to ensure a safe and successful event.
RAM made its first ever appearance at the Nebraska State Fair and received a warm welcome from the captivated crowds. Consumers were very eager to see firsthand what the lineup has to offer and get an earful from Gordinier Group Product Specialists as to the versatility and capabilities of these commercial grade vehicles.
- 2020 Ram 1500 Limited
- 2020 Ram 1500 Laramie
- 2020 Ram 2500 Big Horn
- 2020 Ram Tradesman
- Ram Promaster
- 3500 Chassis with Steel Flat Deck Body – Big Tex
The RAM brand paid a visit to the Cleveland Auto Show this year. Consumers were thrilled to have the RAM truck event back in their neck of the woods. Show goers lined up to experience the truck’s skills firsthand. RAM Truck Territory highlights traction, towing, torque and other technical features of the vehicle. Get all the specs at ramtrucks.com
