Academy of Country Music Awards
April 1-3, 2016
Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.
As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.
For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.
GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.
April 18,2015
The Mission – to coordinate and operate the largest truck parade in the world with the best truck brand in the world (Ram, of course), in order to set a Guinness World Record
The Magic Number – 439 (The previous record was 438)
The Venue – AT&T Stadium, home of the Dallas Cowboys
The Result – 451 Ram trucks in a constantly-moving, evenly-spaced parade formation
Gordinier Group was once again fortunate to be able to help G7 Entertainment Marketing and Ram Trucks to put together this record-breaking effort, while treating loyal Ram owners to a once in a lifetime experience while visiting the Academy of Country Music Awards in Arlington, Texas.
To say that organizing this parade was logistically challenging would be an understatement. Imagine coordinating nearly 500 trucks and their owners, having them line up in a parking lot, start a parade procession at the same time, and keep them all moving continuously over a 3.4 mile route, without stopping at any point. All of this needed to happen on the busy streets of the AT&T Stadium campus, in the lead-up to the Academy of Country Music Awards…kind of a busy area.
The entire activity was closely watched by the Guinness World Record Adjudicator, who flew to Dallas to make sure that all of the required elements were satisfied in order to win the record.
The announcement came later in the day – to a collective sigh of relief from all of the planners, Ram execs and participants. Our parade was certified at 451 vehicles (13 above the previous record)!
Whew.
All in all, this was a great events for loyal Ram owners, who were treated to a once in a lifetime experience. Not only were they able to participate in an official world record, they were treated to tickets and parking for the Party For A Cause, Ram gift bags, Ram vehicle and partner display area, live music and Raminator monster truck crushing demos.
Motor Trend wrote a nice recap of the event here.
Here is a YouTube video recap of the parade.
April 3-5, 2014
Las Vegas, NV
2014 Ram 1500 emerging from the High Roller
Gordinier Group Pro Drivers were excited to be back to he ACM event for the third consecutive year.
2014 featured the best venue (and crowd of Ram riders) to date. The Party For Cause festival took over The Linq, a hot new multi-use property on the strip.
As luck would have it, the grand opening of the High Roller (world’s largest ferris wheel), coincided with the opening of our event.
As everyone knows, country music and Ram trucks go well together, and this event was no exception. Armed with a fleet of 2014
Ram 1500 trucks, we gave simulated off-road rides to enthusiastic guests, Ram fans, and several ACM artists, including Randy Houser, Easton Corbin and Parmalee. Mr. Corbin and Mr. Houser both spent time at the track signing autographs as well.
Another great exposure for the Ram brand and another opportunity to show consumers why the Ram 1500 won Motor Trend ‘Truck of the Year’ again in 2014!
Click here to read what Truckin’ Magazine had to say about the event.