Cheyenne Frontier Days Ram
Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.
This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).
As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.
Hats off to Ram on another great season!
Rodeo Tour:
Cheyenne Frontier Days – Cheyenne, WY
Colorado State Fair – Pueblo, CO
Oklahoma State Fair – Oklahoma City, OK
Heart O’ Texas Fair – Waco TX
Farm Show Tour:
Wisconsin Farm Tech Days – Madison, WI
Farm Progress – Decatur, IL
Husker Harvest Days – Grand Island, NE
Sunbelt Expo – Moultrie, GA
Cheyenne Frontier Days
Cheyenne, WY
July 19-28, 2014
Colorado State Fair
Pueblo, CO
August 23 – September 2, 2014
Oklahoma State Fair
Oklahoma City, OK
September 11-21, 2014
The Ram Rodeo Test ride Series provides excellent exposure for the brand. Unlike the farm show circuit, these fairs are 10-12 days long and feature top country music acts, pro rodeo and bull riding events, carnivals, and other attractions that help to bring scads of people through the gates.
At these shows Gordinier Group/Dirt Designs has the opportunity to design and build organic off-road courses that feature, logs, rock piles, axle articulation rollers, dirt mountains, and as many other obstacles that we can pack into our footprint. While the simulated off-road courses provide an excellent medium to provide a consistent experience, we always jump at the chance to get on the heavy equipment and move some dirt around.
All 3 fairs brought us great weather and provided us a truly enormous amount of people to show off the 2014 Ram 1500 to. We really racked up the rides at these shows and were able to make a ton of positive impressions. This is easy to do when you are you are promoting the Motor Trend “Truck of the Year”, winner (for the last 2 years, thank you very much).
7/18-27/2014
Cheyenne, WY
The summer Ram Rodeo Test Ride Tour launched to a receptive audience in Cheyenne last weekend.
Gordinier Group drivers were happy to get back into the new 2014 Ram 1500 and 2500 models and show them off to guests on the GG-built off-road course.
Drivers were equipped with Laramie and Laramie Longhorn trucks, so there was no shortage of features to brag to rodeo guests about. The 3/4 ton trucks sported Ram’s new 6.4L Hemi, which proved to be incredibly smooth and powerful on the track. The 1/2 ton trucks were powered by the proven Chrysler 5.7L Hemi, paired with the heralded 8-speed automatic TorqueFlight transmission.
With summer heating up, we look forward bringing great in-vehicle experiences to rodeo guests at the Colorado State Fair, Oklahoma State Fair, and hopefully others.