Gordiner Group
At the 2025 CEDIA Expo, Gordinier Group represented RAM Professional with a team of experienced product specialists who brought the brand’s capability and innovation to life for thousands of industry attendees. The three-day event served as an ideal platform to highlight RAM’s lineup of vehicles tailored for professionals in technology integration, construction, and design.
On the show floor, our team staffed a RAM 2500 Laramie Crew Cab 4×4 and a RAM 2500 ProMaster Cargo Van (136″ WB – High Roof), guiding guests through each vehicle’s unique strengths and practical features. Attendees were especially drawn to the ProMaster’s spacious, customizable cargo area and the Laramie’s combination of refined comfort and heavy-duty performance.
Throughout the event, Gordinier Group specialists engaged one-on-one with visitors, answering technical questions, sharing real-world applications, and emphasizing RAM’s commitment to reliability and versatility in commercial use.
The result was an engaging and informative brand presence that reinforced RAM Professional’s position as a trusted partner for hardworking businesses across a range of industries.
While major auto shows in cities like LA and Chicago grab headlines, it’s the passionate crowds in markets like Cleveland and the Twin Cities that remind us why we do what we do. Camp Jeep returned to both shows this year, and the response from attendees was nothing short of electric.
From the moment the doors opened, visitors lined up to take on the Camp Jeep course—and their reactions said it all. “This Jeep ride experience was scarier than the helicopter ride we took last week,” one rider joked, wide-eyed after the steep descent. Another exclaimed, “That 35-degree hill was no joke! Jeeps are officially Minnesota-tough!”
Many guests expressed excitement to see Jeep back in their cities after last year’s absence. “Thank goodness Camp Jeep is back! The Twin Cities Auto Show just isn’t the same without the ride,” one attendee said. Cleveland show-goers echoed this sentiment too. Others were wowed by the vehicles’ durability, capability, and high-end features—like the Wrangler Rubicon 392’s sound, the Grand Cherokee’s finesse, and the new tech across the 4xe lineup.
From kids thrilled by the rollercoaster-like hills to lifelong Jeep fans discovering new features, it was clear: Camp Jeep continues to impress, inform, and inspire—no matter the size of the market.
Camp Jeep returned to the 2025 Toronto Auto Show with an even bolder, more extreme course—solidifying its place as one of the show’s most talked-about attractions. This year’s course introduced new obstacles that pushed the limits of off-road excitement, giving fans a chance to experience the capability and control of Jeep vehicles in a dynamic and immersive way.
Precision drivers from Gordinier Group once again led the charge, expertly navigating guests through the expanded course filled with steep climbs, curved articulation wedges, and the kind of rugged terrain Jeep is built for. The experience wasn’t just about thrills—it gave thousands of attendees a real-world feel of Jeep’s legendary 4×4 performance. As one guest put it, “Camp Jeep is taking adventure to the next level!”
From adrenaline-seekers to families looking for a fun ride, Camp Jeep offered something for everyone. Social media buzzed with excitement, calling the activation a “great experience for the family” and “highly recommended.” With long lines and enthusiastic crowds throughout the show, the popularity of the attraction underscored Jeep’s unique blend of adventure, innovation, and community.
As the Auto Show wrapped up, one thing was clear—Jeep, alongside Gordinier Group, delivered an unforgettable off-road experience that set a new standard for what guests expect from interactive auto show exhibits.
Stellantis and the Canadian International Auto Show collaborated to add Camp Jeep to the floorplan this year for the first time! This addition proved to be a good choice as attendance broke records at over 350,000 visitors at the Metro Toronto Convention Center and the interactive ride was a huge attraction. Gordinier Group Drivers and Product Specialists were there to surprise the masses for the debut of Camp Jeep. Attendees were amazed by the obstacles and how the Jeeps can maneuver through the 4×4 challenge. As Camp Jeep has proven over the years, there is no better way to show consumers firsthand how capable these vehicles are. GG drivers love bringing that talent to a new market with a variety of Jeeps on course including the Wrangler Rubicon 4xe and 392, the Gladiator, the Grand Cherokee and Compass Trailhawks, as well as the Grand Cherokee L with the 3 row seat. The Wagoneer and Grand Wagoneer also made the trip to showcase the Full-Size SUV aspects in the Jeep lineup.
