Gordinier Group Coach Riders
During the Stellantis Investor Day event at the company’s Auburn Hills, Michigan headquarters, Gordinier Group provided precision driving, product support, and guest experience management for an exclusive group of domestic and international media, investors, and key stakeholders.
As part of the multi-day program focused on the future direction of Stellantis, attendees were given the opportunity to experience a wide range of vehicles firsthand. On the custom-built off-road proving ground, designed and constructed by Gordinier Group, our team of professional precision drivers showcased the capability of Jeep and RAM vehicles through a series of challenging obstacles.
In addition to the off-road experience, Gordinier Group staff served as coach riders and product specialists during the on-road drive program at the Stellantis test track. Guests drove a diverse lineup of vehicles, including several European models not available in the U.S. market.
Throughout both experiences, Gordinier Group managed vehicle flow, guest loading, and ride-and-drive operations to maximize efficiency and ensure every attendee had a seamless, engaging, and memorable experience behind the wheel.
Gordinier Group recently partnered with Nissan to develop, plan, and execute an immersive four-day, three-night media drive experience showcasing the capability of the Frontier PRO-4X and Armada PRO-4X in the environments they were built to explore.
Starting and ending in Flagstaff, Arizona, the adventure took invited automotive and overlanding media through some of the most scenic landscapes in Northern Arizona and Southern Utah. Gordinier Group designed a custom route combining highway driving, remote overland trails, and challenging off-road sections that allowed participants to experience the real-world capability, comfort, and technology of Nissan’s PRO-4X lineup.
The journey also served as the backdrop for the reveal of the 2026 Overland Expo Ultimate Overland Build, featuring a fully outfitted Nissan Frontier PRO-4X as the foundation for the adventure-ready concept.
Beyond route development and trail execution, Gordinier Group provided full-service event management from initial planning through final execution. Our team coordinated lodging, food and beverage, airport transfers, vehicle logistics, route operations, and on-trail support to create a seamless experience for guests and Nissan stakeholders.
From navigating remote desert terrain to managing the countless details behind the scenes, Gordinier Group delivered an authentic adventure that showcased the vehicles’ capabilities while allowing attendees to experience the spirit of exploration that defines the PRO-4X brand.
Stellantis recently hosted a dynamic Fleet Buyer event at M1 Concourse in Pontiac, Michigan, bringing together key commercial and government buyers from across the country. The exclusive experience provided attendees with valuable insights into Stellantis’ forward-looking business strategies, along with an up-close look at the full lineup of vehicles from iconic brands including Jeep, RAM, Dodge, Chrysler, and more.
Gordinier Group was proud to support the event by supplying a team of professional drivers and product specialists to help deliver engaging, hands-on vehicle demonstrations. Attendees rotated through a variety of immersive drive experiences designed to highlight the performance, capability, and innovation of Stellantis vehicles. Highlights included Camp Jeep’s off-road course, a towing demonstration featuring heavy agricultural equipment, an on-road “street drive” feature, high-speed laps on the M1 track, and a high-adrenaline thrill ride with the all-electric Dodge Charger.
The event successfully combined informative product education with unforgettable driving experiences, reinforcing Stellantis’ commitment to fleet buyers while showcasing the strength and versatility of its vehicle portfolio.
For the 2024 LA Auto Show, Gordinier Group partnered with our friends at RAM Professional during the Automobility Media Day to allow journalists and industry insiders to test drive a selection of RAM ProMaster vans, including the highly anticipated new RAM ProMaster EV.
This hands-on experience provided a valuable opportunity for our guests to get behind the wheel of RAM’s latest models in a real-world setting, allowing them to evaluate performance, technology, and platform flexibility firsthand. As the automotive industry shifts toward electrification, the inclusion of the RAM ProMaster EV was a highlight, showcasing RAM’s commitment to innovation and sustainable fleet solutions.
Throughout the event, our team of expert product specialists rode along with the journalists to provide in-depth insights and answer any questions about the vehicles. Whether it was discussing the ProMaster’s impressive cargo capacity, handling dynamics, or the innovative features of the ProMaster EV, our team ensured that each participant had the information they needed to fully experience the capabilities of these vehicles.
Overall, the test drive event was a success, offering the media a comprehensive look at the RAM ProMaster family while fostering engaging discussions about the future of work vans and electric mobility.
