Gordinier Group Event Management
During the week of CONEXPO-CON/AGG 2026 in Las Vegas, Gordinier Group partnered with George P. Johnson to support International Trucks in the planning and execution of a highly coordinated test drive program at Dig This Las Vegas.
With a limited number of vehicles available and transportation logistics required to move guests to and from the venue, the program relied on a tightly structured reservation system where participants registered for specific drive time slots. Delivering a smooth guest experience within those constraints required careful planning and disciplined on-site execution. Gordinier Group played a key role in developing the operational flow of the event, helping shape the timing, staging, and vehicle rotation plan to ensure the program met client expectations while staying aligned with the time-sensitive schedule.
Once the event was live, our team managed guest movement throughout the venue, guiding participants efficiently from arrival and check-in to their assigned trucks and test drive departures. After their drive, guests were welcomed back to the hospitality space to enjoy food, branded giveaways, and networking opportunities with International leadership.
Through detailed planning and attentive coordination, Gordinier Group helped transform a complex logistical challenge into a seamless and engaging guest experience.
We recently supported our partners at Nissan in hosting a media drive at Silver Lake Sand Dunes in Mears, Michigan. The event offered journalists an opportunity to drive the Nissan Armada Pro-4X and the Nissan Frontier Pro-4X in a dynamic off-road setting. Our team of professional drivers delivered clear, terrain-specific safety briefings and coached the fundamentals of proper sand-driving technique. Once on the dunes, we led a guided tour to familiarize the journalists with the terrain, highlight potential challenges, and demonstrate the best lines for safe and controlled driving.
After the initial orientation, media participants were encouraged to explore the dunes on their own while our team monitored conditions, managed staging zones, and maintained communication with support and recovery personnel. Throughout the day, we adjusted routes as needed to keep the flow smooth, safe, and efficient.
Feedback from attending outlets, including some great coverage from Autoblog, underscored how well-coordinated and supportive the experience felt. Our goal was to deliver a professional, confidence-building environment that allowed Nissan’s guests to focus on the drive while we handled the operational details behind the scenes.
We recently joined our partners at Nissan to help orchestrate an immersive media drive showcasing the all-new 2025 Armada Pro-4X. Recognizing our expertise in creating authentic off-road experiences, Nissan, once again, entrusted us to design and build a comprehensive testing ground that would demonstrate the full-size SUV’s enhanced capabilities to attending media.
The specialized course featured a strategic mix of challenging obstacles, each carefully engineered to highlight specific aspects of the Armada Pro-4X’s performance envelope. Technical sections including articulation wedges and moguls put the vehicle’s suspension and 4WD systems on display, while steep hill climbs demonstrated its impressive climbing abilities. Gordinier Group’s course design also integrated several natural terrain challenges, creating a comprehensive testing environment that balanced technical difficulty with real-world applicability.
Once the course was complete, our experienced trail guides provided spotting through technical obstacles while helping journalists maximize the Armada Pro-4X’s capabilities by ensuring the optimal vehicle features were engaged for each challenge. This thoughtful approach allowed media participants to experience the Armada Pro-4X’s capabilities in conditions that potential owners might encounter during their own off-road adventures.
Nissan’s trust in our expertise and the creative freedom they extend enables us to deliver exceptional results. Building on our proven track record, we designed a media drive that showcased the Armada Pro-4X’s off-road capabilities through an immersive, authentic testing experience.
As part of the global debut of the 2025 Nissan Murano, Nissan hosted a media event at the Southall Inn and Farm in Franklin, TN. During this event, journalists had the opportunity to test the off-road capabilities of the Nissan Rogue Rock Creek – a rugged variant of Nissan’s popular crossover SUV – on the property’s natural terrain trails.
The event kicked off with a warm welcome at the vehicle staging area, where Gordinier Group introduced the standout features of the Nissan Rogue Rock Creek. Our team then played a vital role as lead drivers and spotters, guiding participants through the challenging trails and ensuring a safe and enjoyable experience.
The journalists put the Rogue Rock Creek through its paces, traversing tricky hills, rocky paths, and steep inclines. The vehicle demonstrated impressive all-terrain performance, thanks to features like increased ground clearance, Nissan’s Intelligent All-Wheel Drive, and specialized off-road tires. Throughout the test drives, the journalists were able to experience firsthand how Rogue Rock Creek’s capabilities elevate it beyond a traditional crossover, making it a compelling option for adventure-seeking customers.
Feedback from the participants was overwhelmingly positive, with many impressed by the vehicle’s off-road prowess and everyday practicality. Gordinier Group’s expert guidance and event management played a key part in delivering an exceptional experience for the media attendees.
