Gordinier Group Professional Drivers
Every great experiential activation begins with understanding the audience. At Outside Days in Denver, that audience wasn’t made up of traditional auto show attendees. It was a community of climbers, trail runners, mountain bikers, campers, skiers, and outdoor enthusiasts brought together by a shared passion for exploration and adventure. Gordinier Group’s role was to help Jeep become a natural part of that conversation.
To bring the Camp Jeep experience to life, our team designed and built a custom off-road course that allowed festival attendees to experience Jeep capability in an environment that reflected the spirit of the event. Rather than simply displaying vehicles, we created an immersive attraction that allowed guests to see, feel, and understand what makes the Jeep brand synonymous with adventure.
Our professional drivers guided guests through a series of technical obstacles, demonstrating traction, articulation and vehicle control while sharing product knowledge and real-world insights along the way. The result was an experience that felt authentic to both the Jeep brand and the outdoor lifestyle celebrated throughout the festival.
For Jeep and Gordinier Group, successful experiential marketing is about more than building obstacles or delivering ride experiences. It’s about understanding the audience and creating experiences that connect brands with people in authentic and meaningful ways. Outside Days was a perfect example of that philosophy in action.
Jeep Beach isn’t simply another automotive event. It’s an annual reunion for one of the most passionate and loyal enthusiast communities in the country. Each spring, thousands of Jeep owners travel to Daytona not only to see the latest vehicles and aftermarket innovations, but to reconnect with friends, celebrate the lifestyle and experience everything that makes the Jeep community unique.
For Gordinier Group, that meant creating one of the event’s signature attractions. With just three days to transform the infield of Daytona International Speedway, our team designed and constructed a custom off-road course complete with steep climbs, off-camber sections, and articulation obstacles that challenged the vehicles and thrilled the passengers.
Throughout the event, our professional drivers introduced thousands of guests to the capability of the Jeep lineup through expertly delivered ride-along experiences. Whether it was someone’s first visit to Jeep Beach or an annual tradition, each ride reinforced why Jeep has earned such a devoted following. Events like Jeep Beach are successful because they create shared experiences that people remember long after they head home. Gordinier Group is proud to play a role in one of the Jeep community’s most celebrated traditions by building an attraction that captures the spirit of adventure, camaraderie and capability that defines Jeep Beach.
The Acura Grand Prix of Long Beach provided the perfect backdrop for Gordinier Group to showcase a different side of our professional driving expertise. Surrounded by the energy of one of North America’s premier motorsports events, our team helped deliver the Acura Type S Xperience, giving guests an unforgettable opportunity to experience vehicle performance from the passenger seat.
The activation featured two unique courses, each designed to highlight a different side of the Acura Type S lineup. The G-Force Xperience put guests inside the Acura Integra Type S for a high-energy ride focused on acceleration, cornering and handling dynamics. This activation placed Gordinier Group’s precision, high-speed drivers behind the wheel, where consistency, control and driver skill were the key ingredients in bringing the experience to life. At a slower speed, the Vertical Xperience course showcased the Acura MDX Type S through a series of obstacles designed to demonstrate capability, stability and confidence.
Across both courses, Gordinier Group drivers delivered repeatable, high-performance ride experiences while balancing excitement, safety and guest interaction. Every launch, turn and obstacle required calculated inputs and complete vehicle control, allowing guests to experience the capability of the vehicles in a way only a professional driver could deliver. The Acura Type S Xperience highlighted the important connection between engineering and execution. Acura created vehicles built for performance, and Gordinier Group provided the driving talent needed to unlock that performance and turn each ride into a memorable experience.
Gordinier Group continued our long-standing support of Camp Jeep at the New York International Auto Show by providing a skilled team of professional drivers to deliver one of the show’s most exciting guest experiences all while celebrating America’s 250th anniversary and proudly displaying patriotic spirit with red, white, and blue Jeeps!
Located outside the convention center in the heart of New York City, Camp Jeep transformed the urban environment into an interactive off-road adventure. The course featured a variety of obstacles that included steep climbs, articulation challenges, and dramatic side angles designed to showcase Jeep’s capability throughout its product lineup. Throughout the 10-day event, Gordinier Group drivers delivered more than 32,000 ride experiences while safely guiding guests around the course, while providing vehicle insights along the way. With thousands of attendees experiencing Camp Jeep each day, our team kept the activation moving while delivering the same level of excitement, education, and personal interaction from the first ride to the last.
Year after year, Camp Jeep remains one of the most popular attractions at the New York Auto Show, allowing attendees to do more than view Jeep vehicles on display. They get to climb in, buckle up, and experience the legendary capability that has defined the Jeep brand for generations.
