Gordinier Group
February 12-14, 2012
Ram Test Drive
The 45th annual World Ag Expo was held in Tulare, CA this past weekend, boasting 1600 exhibitors and covering 2.5 million square feet of agriculturally rich San Joaquin Valley. In the midst of farm equipment, chemicals, communications, and technology exhibits, RAM build an off-roading course allowing attendees to test drive the RAM truck line up. Gordinier Group’s experienced coach riders and product specialists accompanied consumers, answering questions about the brand and providing product information as needed.
Ram Test Drive
Ram Test Drive
January 27 – February 5, 2012
Fiat Test Drive
The sound of screeching tires was the first thing that Washington Auto Show attendees noticed when they entered the lower level of the show this year. Guests soon realized that the noise was coming from the Fiat Experience track, and that those were the sounds of the Fiat 500 being put to the test.
Fiat Test Drive
Gordinier trained drivers delivered technical product information to consumers while demonstrating the stability, comfort and agility of the Fiat 500 Sport, Lounge and Lounge Cabrio. Check out the media highlights below:
The Washington Post covers the Fiat Experience.
BizBash.com shared their enthusiasm about the Fiat Ride.
Fiat Test Drive
January 26-29, 2012
Jeep Shuttle
This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep Activation Area
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Jeep Shuttle
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
Camp Jeep Test Drive
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Camp Jeep Kidz Course
Camp Jeep Rock Wall
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.
Camp Jeep Test Drive