International Truck
During the week of CONEXPO-CON/AGG 2026 in Las Vegas, Gordinier Group partnered with George P. Johnson to support International Trucks in the planning and execution of a highly coordinated test drive program at Dig This Las Vegas.
With a limited number of vehicles available and transportation logistics required to move guests to and from the venue, the program relied on a tightly structured reservation system where participants registered for specific drive time slots. Delivering a smooth guest experience within those constraints required careful planning and disciplined on-site execution. Gordinier Group played a key role in developing the operational flow of the event, helping shape the timing, staging, and vehicle rotation plan to ensure the program met client expectations while staying aligned with the time-sensitive schedule.
Once the event was live, our team managed guest movement throughout the venue, guiding participants efficiently from arrival and check-in to their assigned trucks and test drive departures. After their drive, guests were welcomed back to the hospitality space to enjoy food, branded giveaways, and networking opportunities with International leadership.
Through detailed planning and attentive coordination, Gordinier Group helped transform a complex logistical challenge into a seamless and engaging guest experience.
Gordinier Group teamed up with Navistar once again for a Dealer Ride & Drive event at Las Vegas Motor Speedway to launch the new S13 Integrated Powertrain for their International Truck Dealers. Navistar provided their own mentors to drive the heavy hauling semi trucks, while GG staff were tasked with truck staging and flow, queuing and waivers for the event. We were proud to support such an impressive brand and work with a great company.
1/30 – 2/2/16
Always up for a challenge, Gordinier Group was brought in on a very interesting ride & drive program for the launch of the HX series from International Truck. The HX is a heavy duty series of work trucks setting the standard in premium service vehicles.
One of the major selling points of this new line of trucks is the driver-centric design of the cab, with features such as an angled console, LED lighting, and DriverFirst cab suspension which gives a super plush and quiet ride.
It’s hard to tell the story of a cab like this without actually letting people experience it from behind the wheel, and that’s where the Gordinier Group was called in.
The vehicle was unveiled at the World of Concrete show in Las Vegas. Select dealers and media personnel were invited to a special showing offsite at a makeshift construction site. What guests didn’t know was that George P Johnson Company had staged a heist stunt with the trucks and the International execs were in on the stunt (see video below to see how it played out).
When the stunt was finished, Gordinier Group activated a truck test drive with the entire lineup, using an off-road construction site/course that was used in the stunt. This was a challenging proposition. With a large crowd of dealers and journalists who were very anxious to drive the trucks and very tight timeline, the test drive needed to run smoothly and efficiently. Furthermore, many of the reporters had never driven heavy duty work trucks with manual transmissions.
The event went off without a hitch and the guests loved driving the new trucks. Successful commercial truck test drive – check!
