Jeep Crankworx
August 9 – 16, 2014
Gordinier Group pro drivers traveled to Whistler, British Columbia for Crankworx, the premier mountain bike free ride event in North America.
If there is a more natural backdrop for a Jeep event, we have yet to see it. Not only are the Whistler and Blackcomb mountains the ideal setting for the Jeep brand, but the Crankworx participants and fans are the right demographic as well.
This combination sets the stage for the perfect automotive experiential event, and the 2014 Crankworx did not disappoint. Great weather brought the crowds to Whistler and guests fell in love with the Jeep vehicles on our off-road course. The Wrangler seems to be the crowd favorite there, but we also had great interactions with guests in our Grand Cherokee and Cherokee Trailhawk course vehicles. We also ran a street drive, with 2014 Compass, Patriot and Cherokee vehicles.
All in all, Crankworx 2014 was a home run for Jeep. Great exposure and tons of off-road test drives, all targeted towards the right people.
Guests were super excited to be able to experience/drive the newest Jeep, several months before they hit the showroom floor. Likewise, GG drivers were dying to get behind the wheel and be able to put the Cherokee through its paces.First impression highlights were the smooth shifting 9-speed transmission, electronic locking rear axle, and 8.6” of ground clearance. Many guests commented that they really like the aesthetics, ergonomics and interior styling as well. Overall, the response to the Cherokee was very positive. With the exception of a few original Cherokee owners (who mostly just wanted a different name for the new vehicle), people were really digging the new Cherokee.
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