Jeep Gladiator
In the middle of Manhattan’s urban energy, Camp Jeep delivered, once again, a true off-road experience that transported nearly 30,000 guests out of the city and into the wild—without ever leaving Hell’s Kitchen! Set up just outside the Jacob Javits Center, the open-air track gave the activation a distinctive feel, turning heads from passersby and drawing crowds throughout the 10-day event.
Gordinier Group’s precision driver-product specialists were behind the wheel, guiding attendees through a rugged and technical course featuring steep inclines, and articulation challenges—all designed to showcase Jeep’s legendary 4×4 capability. Despite a few bouts of unpredictable spring weather, the team kept rides running smoothly and safely, ensuring the experience never missed a beat.
Guests were especially wowed by the electrified performance of the Wrangler and Grand Cherokee 4xe models. The ability to switch to electric mode mid-course and the surprising smoothness of the suspension over obstacles gave many a new perspective on hybrid and plug-in hybrid technology.
The New York setting amplified the contrast between Jeep’s trail-tested performance and the city’s steel skyline—making Camp Jeep not just a drive, but a statement. Once again, Jeep proved that adventure doesn’t stop at the pavement—and that no one does off-road like Jeep.
Jeep Beach 2025 brought the heat once again as thousands of Jeep enthusiasts descended on Daytona for a week of fun, sun, and serious off-road action. Gordinier Group was proud to once again join the festivities, building a custom off-road course inside the iconic Daytona International Speedway.
With over 1,200 yards of dirt and a tight two-day build window, our team transformed the infield into a challenging course designed to showcase the full capabilities of the Jeep lineup. From steep climbs to off camber berms and articulation elements, the course delivered thrills all weekend long.
Our professional drivers gave ride-alongs to rabid Jeep fanatics, reinforcing Jeep’s legendary off-road performance. Whether it was their first ride or their fiftieth, guests left with a deeper appreciation for what these vehicles can do.
As always, Gordinier Group handled the planning, logistics, and execution from start to finish—on time, on brand, and built for impact. We’re honored to play a part in one of the Jeep community’s most iconic annual celebrations.
While major auto shows in cities like LA and Chicago grab headlines, it’s the passionate crowds in markets like Cleveland and the Twin Cities that remind us why we do what we do. Camp Jeep returned to both shows this year, and the response from attendees was nothing short of electric.
From the moment the doors opened, visitors lined up to take on the Camp Jeep course—and their reactions said it all. “This Jeep ride experience was scarier than the helicopter ride we took last week,” one rider joked, wide-eyed after the steep descent. Another exclaimed, “That 35-degree hill was no joke! Jeeps are officially Minnesota-tough!”
Many guests expressed excitement to see Jeep back in their cities after last year’s absence. “Thank goodness Camp Jeep is back! The Twin Cities Auto Show just isn’t the same without the ride,” one attendee said. Cleveland show-goers echoed this sentiment too. Others were wowed by the vehicles’ durability, capability, and high-end features—like the Wrangler Rubicon 392’s sound, the Grand Cherokee’s finesse, and the new tech across the 4xe lineup.
From kids thrilled by the rollercoaster-like hills to lifelong Jeep fans discovering new features, it was clear: Camp Jeep continues to impress, inform, and inspire—no matter the size of the market.
Camp Jeep returned to the 2025 Toronto Auto Show with an even bolder, more extreme course—solidifying its place as one of the show’s most talked-about attractions. This year’s course introduced new obstacles that pushed the limits of off-road excitement, giving fans a chance to experience the capability and control of Jeep vehicles in a dynamic and immersive way.
Precision drivers from Gordinier Group once again led the charge, expertly navigating guests through the expanded course filled with steep climbs, curved articulation wedges, and the kind of rugged terrain Jeep is built for. The experience wasn’t just about thrills—it gave thousands of attendees a real-world feel of Jeep’s legendary 4×4 performance. As one guest put it, “Camp Jeep is taking adventure to the next level!”
From adrenaline-seekers to families looking for a fun ride, Camp Jeep offered something for everyone. Social media buzzed with excitement, calling the activation a “great experience for the family” and “highly recommended.” With long lines and enthusiastic crowds throughout the show, the popularity of the attraction underscored Jeep’s unique blend of adventure, innovation, and community.
As the Auto Show wrapped up, one thing was clear—Jeep, alongside Gordinier Group, delivered an unforgettable off-road experience that set a new standard for what guests expect from interactive auto show exhibits.
