Jeep Gladiator
Jeep Beach isn’t simply another automotive event. It’s an annual reunion for one of the most passionate and loyal enthusiast communities in the country. Each spring, thousands of Jeep owners travel to Daytona not only to see the latest vehicles and aftermarket innovations, but to reconnect with friends, celebrate the lifestyle and experience everything that makes the Jeep community unique.
For Gordinier Group, that meant creating one of the event’s signature attractions. With just three days to transform the infield of Daytona International Speedway, our team designed and constructed a custom off-road course complete with steep climbs, off-camber sections, and articulation obstacles that challenged the vehicles and thrilled the passengers.
Throughout the event, our professional drivers introduced thousands of guests to the capability of the Jeep lineup through expertly delivered ride-along experiences. Whether it was someone’s first visit to Jeep Beach or an annual tradition, each ride reinforced why Jeep has earned such a devoted following. Events like Jeep Beach are successful because they create shared experiences that people remember long after they head home. Gordinier Group is proud to play a role in one of the Jeep community’s most celebrated traditions by building an attraction that captures the spirit of adventure, camaraderie and capability that defines Jeep Beach.
At the Chicago Auto Show, Gordinier Group’s precision driver product specialists and on-site track leadership played a central role in delivering a high-energy, guest-focused Camp Jeep experience at scale. Across the 10-day run, Camp Jeep drew sustained, high-volume crowds with extended wait times during peak periods. Despite the demand, the team maintained strong throughput while ensuring each ride remained engaging, informative, and personal.
That balance is where the team stood out. Our drivers brought energy, personality, and deep product knowledge to every interaction, adapting to a wide range of guests from first-time riders to loyal Jeep owners. The experience consistently went beyond demonstrating capability, creating meaningful connections that resonated with attendees.
Guest feedback reinforced the impact of our team, with many citing the drivers as a key differentiator and others returning year after year or crediting the experience with influencing purchase decisions. In a high-volume environment where efficiency often outweighs experience, Gordinier Group delivered both, reinforcing the value of expert staffing in bringing the brand to life.
Over the course of the Twin Cities, Philadelphia, and Cleveland Auto Shows, our team delivered consistent, high-impact support for the Camp Jeep activation, providing experienced precision drivers and product specialists who brought the Jeep brand to life for thousands of attendees.
At each stop, guests were invited to ride along in Jeep Wrangler and Gladiator models and experience firsthand what it means to be Trail Rated. The course elements, including steep inclines, articulation obstacles, and off-camber features, allowed our team to demonstrate key vehicle capabilities such as traction, ground clearance, maneuverability, and suspension performance in a controlled, engaging environment.
Our drivers played a critical role in shaping the guest experience. Beyond safely navigating the course, they served as brand ambassadors, delivering clear, confident product messaging while adapting to a wide range of guest familiarity levels, from first-time Jeep passengers to seasoned enthusiasts. Their ability to balance technical knowledge with a personal touch helped create an experience that felt both informative and memorable.
Collectively, these activations reinforced the strength of the Camp Jeep program as a proven platform for immersive consumer engagement.
At the Houston Auto Show, Gordinier Group successfully supported two simultaneous ride-and-drive activations—Camp Jeep and the RAM Truck Drive—delivering high-impact, hands-on brand experiences across both platforms. Gordinier Group also brought an organic element to the 4×4 experience in Houston with a hybrid build, showcasing both a mechanical hill for traction display and dirt elements to get an authentic off-road experience on the auto show floor.
Camp Jeep continued to serve as a cornerstone attraction, offering guests an immersive look at Jeep’s Trail Rated capability. Consistent throughput and strong guest interest reinforced the program’s reputation as a must-do experience on the show floor, with drivers effectively blending product education and entertainment to create memorable ride-alongs.
Running alongside it, the RAM Truck Drive introduced attendees to the power, capability, and refinement of the RAM lineup through a dynamic, multi-element course. Guests experienced key features such as suspension articulation, ground clearance, traction, and vehicle stability in real time, including climbs, off-camber elements, and uneven terrain designed to highlight performance and durability. Drivers delivered clear, confident messaging around both capability and comfort, helping shift perception of RAM trucks as both rugged and refined.
Operationally, managing two active tracks required strong coordination and communication across teams. The result was a seamless execution that maintained safety, minimized wait times, and delivered a consistent guest experience across both activations. Together, Camp Jeep and the RAM Truck Drive created a powerful dual-brand presence, maximizing engagement and reinforcing the strength and versatility of the Stellantis portfolio in a highly competitive show environment.
