Jeep Off-Road Course
Four-wheel drive enthusiasts emerged once again on Holly, Michigan to test their off-road skills and vehicle performance at the Detroit 4Fest event at the Holly Oaks ORV Park. Open to the public, the event drew in a variety of 4×4 vehicles, but as we know well there’s one that tops the list.
As a proud sponsor to any 4×4 event, Jeep was well represented at the Jeep designated off-road course built and staffed by Gordinier Group. Attendees lined up for the thrilling experience in the Jeep Wrangler and Gladiators on the muddy course. The GG Drivers maneuvered through the rugged terrain to show just how capable these vehicles are. There’s never a dull moment when you take a Jeep to the dirt.
Shively Motors of Chambersburg, Pennsylvania joined the ranks of Jeep Dealerships around the country that are going above and beyond to give their customers a thrill ride that lets the vehicle sell itself! Gordinier Group partnered with Shively Motors to ensure their Jeep Off-Road Course showcased every aspect of the Jeep Brand. Customers were ecstatic at the Shively Motors 80th Anniversary Jeep Jamboree and Grand Opening of the Shively Jeep Adventure Park.
Click here for a sneak peek: Shively Jeep Adventure Park
Gordinier Group constructed a rugged off-road course at the Daytona Motor Speedway specifically designed to showcase the new 2020 Jeep Gladiator.
GG staff then navigated the event thrill seekers through the robust course to show off the new vehicle’s capabilities. Jeep boasts that the Gladiator is built to be a true pickup truck AND backed by legendary Jeep Brand 4 x 4 capability.
The Jeep aficionados in Daytona went wild for the new addition to the Jeep family!
Thousands of Jeep® waves swept across Daytona Beach for a total takeover! See you next year. #jeepbeach pic.twitter.com/6XdRTxPCru
— Jeep (@Jeep) May 2, 2019
2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.
All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.
Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:
Ram Truck Territory-
This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.
Camp Jeep –
The Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.
https://youtu.be/6BBcU4EYKBc
City Drive –
The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,