Jeep Wrangler 4xe
In the middle of Manhattan’s urban energy, Camp Jeep delivered, once again, a true off-road experience that transported nearly 30,000 guests out of the city and into the wild—without ever leaving Hell’s Kitchen! Set up just outside the Jacob Javits Center, the open-air track gave the activation a distinctive feel, turning heads from passersby and drawing crowds throughout the 10-day event.
Gordinier Group’s precision driver-product specialists were behind the wheel, guiding attendees through a rugged and technical course featuring steep inclines, and articulation challenges—all designed to showcase Jeep’s legendary 4×4 capability. Despite a few bouts of unpredictable spring weather, the team kept rides running smoothly and safely, ensuring the experience never missed a beat.
Guests were especially wowed by the electrified performance of the Wrangler and Grand Cherokee 4xe models. The ability to switch to electric mode mid-course and the surprising smoothness of the suspension over obstacles gave many a new perspective on hybrid and plug-in hybrid technology.
The New York setting amplified the contrast between Jeep’s trail-tested performance and the city’s steel skyline—making Camp Jeep not just a drive, but a statement. Once again, Jeep proved that adventure doesn’t stop at the pavement—and that no one does off-road like Jeep.
In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.
GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.
And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:
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“I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”
“I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”
“This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”
“If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”
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As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles. Thank you, Miami!
The die-hard fans of the Chicago Auto Show missed it dearly during its regular slotted time in February, so when it returned in July 2021 attendees showed up in masses. Gordinier Group drivers were happy to get back to what they love, and consumers lined up for the adventure ride at Camp Jeep.
As always, the Jeep brand had plenty of their off-road vehicles to showcase ground clearance, stability, maneuverability, suspension, articulation and traction capabilities on the popular course.
All the buzz is around the new 2021 Wrangler Rubicon 392 Hemi and the 2021 Wrangler 4xe hybrid.
