In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.

GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.

And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:

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    “I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”

    “I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”

    “This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”

    “If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”

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As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles.  Thank you, Miami!