Ram 1500
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
At the legendary Mint 400 off-road race, the RAM 1500 RHO Thrill Ride delivered an unforgettable experience for fans, combining high-octane excitement with cutting-edge truck performance. Gordinier Group was on site to construct and maintain the dynamic course, ensuring safety and consistency for the duration of the event. Guests had the rare chance to ride shotgun with professional drivers in the powerful RAM 1500 RHO, tackling an expertly designed course made entirely from dirt—over 1,250 yards of it.
The ride kicked off with a thrilling acceleration run across rugged straightaways, instantly showcasing the RHO’s raw power. Each obstacle on the course—from the steep 30-degree banked wedges to the rolling hills that delivered moments of weightlessness—was expertly constructed by the skilled operators of Gordinier Group. Their precision work continued through a series of tight S-curves and a towering 8-foot-tall berm, all crafted from over 500 yards of dirt. The grand finale featured a meticulously shaped tabletop jump, launching passengers into an adrenaline-charged finish and demonstrating both the capabilities of the RAM 1500 RHO and the craftsmanship needed to build such an incredible course.
The RAM RHO Thrill Ride wasn’t just a ride—it was a full-throttle celebration of off-road performance, engineering, and expertly executed course design.
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
In preparation for a 24-day run at the 2024 State Fair of Texas, our Dirt Designs team arrived in Dallas to build a challenging off-road course that showcased the incredible capabilities of the brand-new RAM 1500 RHO. After the skid steers were parked, the RHO Thrill Ride track featured several manicured jumps and banked turns, sure to entertain the many visitors who flock to the State Fair each year.
With our friends from EEG handling driving duties, our product specialists provided guests with in-depth information about these high-performance trucks. Attendees explored the display trucks’ exterior features, interior technologies, and driver aids, including the star of the show: the new 540 HP Hurricane engine. Foot traffic through the display remained constant, as did the stream of questions about this new offering from RAM. Our team responded quickly, fueling excitement for the RHO. The combination of the static display and the live action on the RHO Thrill Ride track created a powerful experience that undoubtedly strengthened the RAM brand in the eyes of tens of thousands of fairgoers.
After the dust settled in Dallas, nearly 50,000 guests experienced the RHO Thrill Ride, while thousands of interested buyers engaged in walkarounds with our product specialists. It was indeed a powerful experience!
Here are a few of our favorite comments from guests:
- “This is the best display at the fair! We’ve come every year for the past three years and we ride at least three times!”
- “This is the best marketing move RAM could’ve made. I don’t see anyone else jumping trucks out here.”
- “It’s a RAM truck; I wouldn’t expect anything less than excellence.”
- “When I’m in the market for a new truck, I know what I’m getting. That 1500 Rebel is my dream truck.”
