Ram 1500
Ram Truck Territory hit the ground running at the Houston Auto Show this year. The event showcased a nice variety for consumers including the 2020 RAM 1500 – Rebel, Longhorn & Limited editions. Guests also got a taste of the 2500 Power Wagon & Laramie and the 3500 Longhorn Dually. Ram Truck Territory is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup.
Gordinier Group Professional Drivers navigate attendees through the interactive course to display the full range of attributes these trucks have to offer including a look at the new multifunction split tailgate.
As the RAM Commercial Truck brand continues its tour around the country consumers from differing industries get a good look at the full lineup. The commercial truck promotions have made a substantial impact on the market it’s after receiving rave reviews at each venue.
Gordinier Group Product Specialists were on hand to relay all the specs as each stop was met with eager consumers with plenty of questions and comments. One stop, in Indianapolis for the Future Farmers of America, proved to be a huge hit for the up and coming RAM owners.
- ASIS (Security) – Chicago, IL
- CEDIA (Custom Electronic Design & Installation Association) – Denver, CO
- Farm Science Show – London, OH
- NTEA – Novi, MI
- GIE (Green Industry & Equipment) – Louisville, KY
- FFA (Future Farmers of America) – Indianapolis, IN
- IDEAL National Championships (Electricians) – Buena Vista, FL
- CNH (Case New Holland) – Columbus, OH
After its first stop in Wisconsin, RAM continues on its path to 3 more stops.
- Wisconsin Farm Technological Days – Johnson Creek, WI
- Farm Progress Show – Decatur, IL
- Husker Harvest Days – Grand Island, NE
- Sunbelt Ag Expo – Moultrie, GA
Again this year, RAM delivers two exceptional experiences for showgoers with an off-road track and towing area.
At the RAM off-road track, the Gordinier Group team has the opportunity to give each consumer a ride in the vehicle to display the truck capabilities while verbalizing all the product specs. For the towing area, the consumer gets to jump in the driver’s seat and feel the power first hand while the GG staff guides and answers any questions. This proves to be a highlight for consumers each year.
This year at the 2019 Chicago Auto Show, Ram Truck Territory was all the buzz with the 28,000-square-foot ultimate in-truck adventure by RAM. Gordinier Group professional drivers navigated attendees through the interactive course in the 2019 RAM 1500, the Motor Trend Truck of the Year.
Payload and stability demonstrations showcased the all-new RAM 1500s capabilities. Towing capability and suspension options were tested by a series of culverts and high-banked wedges. Traction and hill-decent technology were tested, as well as experiencing the “Ram Mountain,” a 13-foot high, 30-foot long course element with 30-degree approach and departure angles. The drivers also highlighted the parallel and perpendicular park assist features and trailer towing technology.
RAM also unveils the 2019 RAM Chassis Cab at the Chicago Auto Show