Ram Ride and Drive
For the 124th annual Colorado State Fair in Pueblo, Gordinier Group once again partnered with RAM Trucks and George P. Johnson to bring the RAM Truck Territory experience to life. Returning for another successful year, our team managed every aspect of the activation, from concept and course construction to operations and guest engagement.
The off-road course combined natural and engineered terrain that showcased RAM’s off-road performance in real-world conditions. Built in collaboration with our Dirt Designs Offroad crew, it featured articulation wedges, log crossings, moguls, and a steep climb and descent of the iconic RAM Mountain. Each feature was shaped to demonstrate capability, traction, and control across the RAM lineup.
Our precision drivers completed more than 4,000 laps over the 11-day event, giving nearly 10,000 guests an unforgettable ride experience. The excitement was reflected in guest reactions throughout the fair.
One attendee shared, “This ride was the best advertisement ever!”
Another said, “We were comparing trucks but now we’re certainly buying a RAM 1500 this week.”
In the nearby static display, Gordinier Group’s product specialists provided detailed walk-arounds of the RAM 1500 and RAM 3500 Limited, highlighting the craftsmanship, technology, and spacious interiors that drew repeated praise from fairgoers.
Once again, the Gordinier Group team delivered a professional, high-impact brand experience that connected directly with RAM owners and future buyers, strengthening the brand’s presence throughout Colorado and beyond.
At the 2025 Overland Expo Mountain West in Loveland, Colorado, Gordinier Group once again brought the RAM Truck Territory experience to life. Our team designed and constructed a dynamic off-road course that served as the centerpiece of the RAM activation. Built to mirror real-world adventure scenarios, the course allowed guests to experience the capability and control of the RAM truck lineup in a safe, engaging environment.
From articulation bumps and rocky crawls to log crossings and steep off-camber wedges, every feature was carefully shaped by Gordinier Group to highlight the trucks’ off-road systems, powertrains, and suspension technology. Once the build was complete, our precision drivers and product specialists took the lead, guiding participants through the terrain while delivering expert insights on each vehicle’s performance features and design.
The result was a seamless and authentic brand experience that blended adventure, education, and entertainment. Thousands of Overland Expo attendees took part in the drive, leaving with a deeper appreciation for both the engineering behind RAM Trucks and the team effort required to produce such an engaging off-road experience.
For Gordinier Group, it was another successful collaboration that demonstrated our passion for building, managing, and executing world-class experiential programs in the automotive space.
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
RAM Truck Territory made a powerful impression at the 2025 Rodeo Austin, offering guests an unforgettable ride experience over 16 action-packed days. Gordinier Group’s professional drivers and product specialists were on hand to guide attendees through a dynamic off-road course and a heavy-duty towing demo—featuring a RAM 2500 hauling an excavator with ease.
When weather prevented the use of the course, the team seamlessly transitioned to a street drive format, ensuring the RAM experience continued without interruption. Once the course dried out, the off-road action ramped up again, showing off RAM’s capability in rugged conditions.
Guests left with a newfound appreciation for the brand. “I’ve been a GMC guy my whole life,” one attendee shared, “but this course opened my eyes to RAM as an option.” From the smooth ride quality of the RAM 2500 to the tech-forward interiors, reactions were overwhelmingly positive. “Didn’t know these trucks were this nice inside,” said another, while others praised the Uconnect screen clarity, Harman Kardon sound system, and standout features like the split tailgate and RamBox storage.
Whether towing heavy loads or conquering obstacles, RAM trucks proved their power, comfort, and innovation—leaving many first-time riders saying, “I’m impressed,” and long-time fans even more loyal to the brand.
At Gordinier Group, we are proud to continue our strong partnership with RAM, a brand that represents quality, performance, and innovation. We truly appreciate the opportunity to be part of their journey and look forward to many more successful collaborations with such a respected leader in the industry.
