Ram Ride and Drive
At the Houston Auto Show, Gordinier Group successfully supported two simultaneous ride-and-drive activations—Camp Jeep and the RAM Truck Drive—delivering high-impact, hands-on brand experiences across both platforms. Gordinier Group also brought an organic element to the 4×4 experience in Houston with a hybrid build, showcasing both a mechanical hill for traction display and dirt elements to get an authentic off-road experience on the auto show floor.
Camp Jeep continued to serve as a cornerstone attraction, offering guests an immersive look at Jeep’s Trail Rated capability. Consistent throughput and strong guest interest reinforced the program’s reputation as a must-do experience on the show floor, with drivers effectively blending product education and entertainment to create memorable ride-alongs.
Running alongside it, the RAM Truck Drive introduced attendees to the power, capability, and refinement of the RAM lineup through a dynamic, multi-element course. Guests experienced key features such as suspension articulation, ground clearance, traction, and vehicle stability in real time, including climbs, off-camber elements, and uneven terrain designed to highlight performance and durability. Drivers delivered clear, confident messaging around both capability and comfort, helping shift perception of RAM trucks as both rugged and refined.
Operationally, managing two active tracks required strong coordination and communication across teams. The result was a seamless execution that maintained safety, minimized wait times, and delivered a consistent guest experience across both activations. Together, Camp Jeep and the RAM Truck Drive created a powerful dual-brand presence, maximizing engagement and reinforcing the strength and versatility of the Stellantis portfolio in a highly competitive show environment.
For the 124th annual Colorado State Fair in Pueblo, Gordinier Group once again partnered with RAM Trucks and George P. Johnson to bring the RAM Truck Territory experience to life. Returning for another successful year, our team managed every aspect of the activation, from concept and course construction to operations and guest engagement.
The off-road course combined natural and engineered terrain that showcased RAM’s off-road performance in real-world conditions. Built in collaboration with our Dirt Designs Offroad crew, it featured articulation wedges, log crossings, moguls, and a steep climb and descent of the iconic RAM Mountain. Each feature was shaped to demonstrate capability, traction, and control across the RAM lineup.
Our precision drivers completed more than 4,000 laps over the 11-day event, giving nearly 10,000 guests an unforgettable ride experience. The excitement was reflected in guest reactions throughout the fair.
One attendee shared, “This ride was the best advertisement ever!”
Another said, “We were comparing trucks but now we’re certainly buying a RAM 1500 this week.”
In the nearby static display, Gordinier Group’s product specialists provided detailed walk-arounds of the RAM 1500 and RAM 3500 Limited, highlighting the craftsmanship, technology, and spacious interiors that drew repeated praise from fairgoers.
Once again, the Gordinier Group team delivered a professional, high-impact brand experience that connected directly with RAM owners and future buyers, strengthening the brand’s presence throughout Colorado and beyond.
At the 2025 Overland Expo Mountain West in Loveland, Colorado, Gordinier Group once again brought the RAM Truck Territory experience to life. Our team designed and constructed a dynamic off-road course that served as the centerpiece of the RAM activation. Built to mirror real-world adventure scenarios, the course allowed guests to experience the capability and control of the RAM truck lineup in a safe, engaging environment.
From articulation bumps and rocky crawls to log crossings and steep off-camber wedges, every feature was carefully shaped by Gordinier Group to highlight the trucks’ off-road systems, powertrains, and suspension technology. Once the build was complete, our precision drivers and product specialists took the lead, guiding participants through the terrain while delivering expert insights on each vehicle’s performance features and design.
The result was a seamless and authentic brand experience that blended adventure, education, and entertainment. Thousands of Overland Expo attendees took part in the drive, leaving with a deeper appreciation for both the engineering behind RAM Trucks and the team effort required to produce such an engaging off-road experience.
For Gordinier Group, it was another successful collaboration that demonstrated our passion for building, managing, and executing world-class experiential programs in the automotive space.
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
