Ram Truck
Ram Truck Territory hit the ground running at the Houston Auto Show this year. The event showcased a nice variety for consumers including the 2020 RAM 1500 – Rebel, Longhorn & Limited editions. Guests also got a taste of the 2500 Power Wagon & Laramie and the 3500 Longhorn Dually. Ram Truck Territory is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup.
Gordinier Group Professional Drivers navigate attendees through the interactive course to display the full range of attributes these trucks have to offer including a look at the new multifunction split tailgate.
After its first stop in Wisconsin, RAM continues on its path to 3 more stops.
- Wisconsin Farm Technological Days – Johnson Creek, WI
- Farm Progress Show – Decatur, IL
- Husker Harvest Days – Grand Island, NE
- Sunbelt Ag Expo – Moultrie, GA
Again this year, RAM delivers two exceptional experiences for showgoers with an off-road track and towing area.
At the RAM off-road track, the Gordinier Group team has the opportunity to give each consumer a ride in the vehicle to display the truck capabilities while verbalizing all the product specs. For the towing area, the consumer gets to jump in the driver’s seat and feel the power first hand while the GG staff guides and answers any questions. This proves to be a highlight for consumers each year.
Ram has a brilliant marketing plan to sell their coveted trucks – bring the trucks to the places that truck-buyers congregate. This plan seems simple, but it is often overlooked by other automakers.
In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:
- World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
- Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
- Farm Progress Show – Boone, IA: 8/28 – 9/2/16
- Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
- Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16
Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.
The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.
Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.
Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.
