RAM
Our team arrived in Oklahoma City to represent RAM at the 2024 Oklahoma State Fair once again! We showcased the RAM Truck Territory off-road course, expertly designed by our team at Dirt Designs. Guests had the chance to ride along with our drivers and experience the capabilities of RAM trucks in a controlled yet thrilling environment.
Many commented that “it was one of the best rides at the fair!”
Next, the GG team presented the RAM Trucks display area, where fairgoers could explore various RAM models, including the brand-new RAM 1500 RHO. Our product specialists were on hand to provide detailed introductions to each vehicle. Despite the triple-digit temperatures, these dedicated brand ambassadors engaged with a steady stream of prospective truck buyers eager to learn more about the latest offerings.
Finally, our friends from the Raminator Monster Truck Team were on hand to give fans a chance to experience the incredible horsepower of this behemoth. This also earned RAM another “best ride at the fair” accolade.
By the time the sun set on the final evening of this 11-day event, over 15,000 people had interacted with the RAM brand through the three activations. These positive experiences created lasting memories and further strengthened the brand’s image.
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Each summer, Gordinier Group and our Dirt Designs team return to Overland Expo Mountain West in Loveland, CO. We started by building an off-road driving course intended to thoroughly showcase the capabilities of RAM Trucks. Once complete, our guests had the opportunity to navigate the challenging course designed to test both driver skill and vehicle performance against the expansive backdrop that is Overland Expo.
The adventure began with a brief introduction to the RAM vehicle by our right-seat product specialists/driving coaches, highlighting their off-road features, powertrain, and rugged design. As we entered the course, the first obstacle was a series of articulation bumps that required careful maneuvering. The trucks handled the undulating terrain with ease, showcasing the suspension system’s ability to articulate to maintain consistent traction.
Next came the rocky section, where we tackled a large boulder field. The truck’s four-wheel drive system and the off-road tuned suspension provided a comfortable ride over such rough terrain. Following the rocks, we faced a series of logs that demanded precision and control. The vehicles expertly navigated this obstacle, demonstrating their robust undercarriage and ground clearance.
The most exhilarating challenge was the off-camber wedges, which tested the driver’s nerve as we balanced on steep angles. It was a heart-pounding moment, but the RAM trucks remained stable, instilling confidence in their handling capabilities.
Overall, the RAM drive experience at Overland Expo was not just about showcasing power; it emphasized the finesse and technology behind these trucks. As we completed the course, it was clear that RAM Trucks are built for adventure, capable of tackling the toughest terrains with ease. The excitement of the day left participants eager for their next overland journey, preferably in their brand-new RAM truck.
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The team arrived early to complete our most ambitious show floor buildout to date. The layout designed by our partners at George P Johnson consisted of the following:
- 200+ tons of flagstone and boulders
- 50 live trees
- 350 yards of dirt and mulch
Once complete, these natural elements coupled with large-scale graphics and extreme driving obstacles created the perfect setting for our guests to experience three separate activations.
First up, the media reveal of the 2024 Jeep Gladiator line-up. Our precision drivers made dynamic entrances into the presentation space to showcase three different trim levels of the new mid-sized truck. The crowd was large, and media impressions were strong! Goal one…check.
Once the show opened to the public, goals two and three came in quick succession. The Camp Jeep Team hosted over 20,000 guests while navigating new and challenging obstacles which included a 23-foot hill with a 40-degree incline/decline, a narrow crevasse, and an off-camber articulation bridge.
Meanwhile, our RAM Truck Territory Team had a bit of fun while hosting over 15,000 guests. New assets on the course included an 18-foot hill with a 30-degree incline/decline, a log crawl, and dual-turn articulation wedges.
Both activations ran flawlessly for the duration of the show enabling guests to experience the innate capability, strength, and comfort of both Jeep and RAM vehicles. A win for all and on our home ice too (so to speak)! Thank you, Detroit!
RAM Truck Territory also drew in massive crowds at the nation’s largest auto show in Chicago. Back again for 2023, RAM trucks were on course to showcase the latest and greatest in the lineup. Gordinier Group drivers work vigorously on que to keep the lines moving and get the product in front of the passionate truck enthusiasts. On the RAM track, our staff has the ability to highlight a variety of the truck’s strong proficiencies such as towing, torque, traction, technology and stability. With different engine options and trim levels on the track, consumers can see first-hand the choices these trucks have to offer.
