Wrangler
Gordinier Group headed out to Aspen for the Winter X Games again this year. In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.
New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!
The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks. They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.
The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.
Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk. Jeepers crowded the track and jam-packed the line.
Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.
Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.
A new 2014 Cherokee tackles the Trail Rated Pass
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.