Playing in the Dirt at Las Vegas Motor Speedway
Our team supported Nissan at Las Vegas Motor Speedway by designing and building a purpose-built off-road course for a media drive featuring the 2026 Frontier PRO 4X and PRO 4X Roush Edition. The goal of the activation was to give journalists a controlled environment where they could experience the capability of the vehicles while navigating true off-road obstacles.
We created a technical course layout that included extreme articulation wedges, deep moguls, reverse off-camber banked turns, and uneven terrain designed to highlight traction, approach and departure challenges. Our crew handled all site preparation, the course build, equipment management, and on-site safety.
Throughout the drive, our spotters were positioned at every key obstacle to provide guidance, hand signals, and clear communication. Their support helped each journalist understand the intended driving line while maintaining a safe and steady flow of vehicles through the course.
The result was a smooth and well-organized program that allowed Nissan’s media guests to focus on the driving experience while we managed the operational, safety, and terrain-based details behind the scenes.
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