Shannon Gordinier
April 5-7, 2013
The Academy of Country Music Experience enjoyed great success, following a venue change for 2013.
Gordinier Group professional drivers dusted off their cowboy boots and headed to the Orleans casino in Las Vegas to give consumers the ride of a lifetime in the new 2013 Ram 1500 trucks.
We had a mix of trim levels on hand – from the Express all the way to the pinnacle of luxury half-ton trucks – the Laramie Longhorn. The trucks were plenty capable as they were expertly piloted over a brand new, rigorous simulated off-road course (developed and built by the George P Johnson Company). The course offered a 12 foot, 30-degree mountain, roller demo, log pile, articulation ramp and 30-degree side hill.
The Ram Ride Experience and Raminator rides were a huge hit at the ACM Experience. Positioned at the entrance to an outdoor concert venue with top country acts, we had great exposure and an excellent level of participation.
Guests left the event well-informed and with a better understanding of what makes the 2013 Ram 1500 the Motor Trend “Truck of the Year”.
March 29-April 7, 2013
Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!
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I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.
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March 9-23, 2013
Gordinier Group teamed up with Ram Rodeo once again to activate a Ram test drive at the 2013 Rodeo Austin in Texas.
With the all-new 2013 Ram 1500 on hand, the off-road track was a very popular activity among rodeo goers.
GG coach riders rode along with guests, sharing their off-road driving expertise and extensive knowledge on the the makeup and driving dynamics of the 2013 Motor Trend “Truck of the Year”.
Despite poor weather and competition with SXSW in Austin, the 2013 rodeo and test drive experienced great attendance and is always a favorite for Gordinier Group team members.
February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
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