Jeep
The Gordinier Group was on hand to once again partner with Jeep at the 2025 Philadelphia Auto Show, supplying our team of professional precision drivers to operate the Camp Jeep experience. The event kicked off on Friday, January 10th with the prestigious Black Tie Tailgate gala, where guests dressed to the nines were treated to adrenaline-filled rides on the Camp Jeep course.
Held in support of the Children’s Hospital of Philadelphia and its Department of Nursing, the gala raised an impressive $345,000 for this vital cause. Our team was honored to contribute to the experience by showcasing the off-road capabilities of Jeep vehicles to attendees in a unique and exhilarating setting—combining charity, elegance, and rugged adventure under one roof.
Throughout the entire run of the auto show, Camp Jeep was a fan favorite, with lines of excited guests eager to experience what makes a Jeep Trail Rated—as our drivers navigated steep inclines, uneven terrain, and off-camber turns. By the end of the show, we delivered over 21,000 rides to automotive enthusiasts, thrill-seekers, and Jeep loyalists alike.
We’re proud to have played a role in making Camp Jeep a cornerstone attraction at the Philadelphia Auto Show, and we commend our team for delivering safe, professional, and unforgettable ride experiences to every guest, from gala-goers to gearheads.
Gordinier Group was proud to once again support Camp Jeep at the 2025 Detroit Auto Show, providing professional precision drivers for one of the most popular interactive experiences on the show floor. As Jeep fans and auto enthusiasts packed Huntington Place, our team delivered thousands of adrenaline-pumping rides on the off-road-inspired course, showcasing Jeep’s legendary lineup of Trail Rated vehicles.
With steep inclines, articulation obstacles, and a 28-foot-high mountain, the Camp Jeep track offered plenty of thrills—and our experienced drivers ensured every ride was equal parts exciting, informative, and safe. From the Grand Cherokee 4xe to the rugged Wrangler Rubicon 392, attendees got a firsthand look at how Jeep continues to lead in off-road performance and innovation.
By the end of the show, nearly 26,000 people had experienced the Camp Jeep ride, making it one of the highest-traffic activations of the event. For Gordinier Group, the Detroit Auto Show holds special significance—just a short drive from our company headquarters, it’s truly our “home field.” We’re always proud to represent Jeep and contribute to such an iconic experience in our own backyard.
We look forward to continuing our partnership and bringing the Camp Jeep experience to more cities throughout the year.
After a notable absence from last year’s LA Auto Show, Camp Jeep made a triumphant return as thousands of automotive enthusiasts experienced the legendary capability of Jeep vehicles firsthand. Gordinier Group’s precision drivers guided nearly 30,000 attendees through an engineered off-road course demonstrating a range of Trail Rated features that define the Jeep lineup.
Gordinier Group’s Team provided expert commentary throughout each run, educating riders about specific Trail Rated capabilities being showcased at each obstacle. From the ground clearance displayed during stair crawling segments to the maneuverability exhibited in tight, banked turns, the course highlighted the engineering that makes Jeep vehicles capable of conquering extreme terrain.
The dynamic course, designed and built by our partners at George P Johnson, challenged vehicles and thrilled passengers with a series of purpose-built obstacles. Participants experienced impressive articulation and traction control systems as Jeeps navigated steep grades and uneven terrain. Making its debut in LA, the new 28-foot tall Jeep Mountain with a 40-degree incline/decline tested each vehicle’s climbing ability and hill descent control, while the off-camber bridge showcased suspension and ground clearance.
The immersive Camp Jeep experience coupled with our elite team of drivers gave Auto Show attendees a deeper appreciation for Jeep’s off-road heritage and innovative technology. For many participants, the adrenaline-pumping ride marked their first time experiencing the full potential of a Jeep vehicle’s capabilities in a controlled yet exciting environment.
Jeep and Gordinier Group were back for the 5th annual Detroit 4Fest event at Holly Oaks ORV Park in Holly, Michigan. Jeep has been a proud sponsor and Gordinier Group has been treating guests to thrill rides in the vehicle since the debut. The ORV Park provides all sorts of terrain from steep inclines and declines to rock crawling and water fording to experience Jeep’s extreme capabilities. You name it, the ORV Park offers it, and the Jeep concurs it!
Prior to the 4Fest public event day, Jeep invites the Jalen Rose Leadership Academy senior class out to spend the day learning and experiencing what Stellantis and the Jeep Brand has to offer any upcoming automotive industry enthusiast. The students have the opportunity to interact with different mentors in the field, ask questions that pique their interest and then jump in a Jeep for a guided tour through the off-road park to finish out the day.
Gordinier Group had the pleasure to partake in the special day once again and made more memories to last a lifetime! The students were very engaging and had a great time while Jeepin’ through the rouged trails. The fan favorite was playing in the water ponds, so much so we “had” to do it over and over!! There’s nothing like a muddy Jeep to put a smile on everyone’s face!
Bob Broderdorf, Head of Jeep Brand, North America said it best in his LinkedIn post Jalen Rose Leadership Academy
