At the Houston Auto Show, Gordinier Group successfully supported two simultaneous ride-and-drive activations—Camp Jeep and the RAM Truck Drive—delivering high-impact, hands-on brand experiences across both platforms. Gordinier Group also brought an organic element to the 4×4 experience in Houston with a hybrid build, showcasing both a mechanical hill for traction display and dirt elements to get an authentic off-road experience on the auto show floor.
Camp Jeep continued to serve as a cornerstone attraction, offering guests an immersive look at Jeep’s Trail Rated capability. Consistent throughput and strong guest interest reinforced the program’s reputation as a must-do experience on the show floor, with drivers effectively blending product education and entertainment to create memorable ride-alongs.
Running alongside it, the RAM Truck Drive introduced attendees to the power, capability, and refinement of the RAM lineup through a dynamic, multi-element course. Guests experienced key features such as suspension articulation, ground clearance, traction, and vehicle stability in real time, including climbs, off-camber elements, and uneven terrain designed to highlight performance and durability. Drivers delivered clear, confident messaging around both capability and comfort, helping shift perception of RAM trucks as both rugged and refined.
Operationally, managing two active tracks required strong coordination and communication across teams. The result was a seamless execution that maintained safety, minimized wait times, and delivered a consistent guest experience across both activations. Together, Camp Jeep and the RAM Truck Drive created a powerful dual-brand presence, maximizing engagement and reinforcing the strength and versatility of the Stellantis portfolio in a highly competitive show environment.
Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.
Playing in the Dirt at Las Vegas Motor Speedway
Our team supported Nissan at Las Vegas Motor Speedway by designing and building a purpose-built off-road course for a media drive featuring the 2026 Frontier PRO 4X and PRO 4X Roush Edition. The goal of the activation was to give journalists a controlled environment where they could experience the capability of the vehicles while navigating true off-road obstacles.
We created a technical course layout that included extreme articulation wedges, deep moguls, reverse off-camber banked turns, and uneven terrain designed to highlight traction, approach and departure challenges. Our crew handled all site preparation, the course build, equipment management, and on-site safety.
Throughout the drive, our spotters were positioned at every key obstacle to provide guidance, hand signals, and clear communication. Their support helped each journalist understand the intended driving line while maintaining a safe and steady flow of vehicles through the course.
The result was a smooth and well-organized program that allowed Nissan’s media guests to focus on the driving experience while we managed the operational, safety, and terrain-based details behind the scenes.
We recently supported our partners at Nissan in hosting a media drive at Silver Lake Sand Dunes in Mears, Michigan. The event offered journalists an opportunity to drive the Nissan Armada Pro-4X and the Nissan Frontier Pro-4X in a dynamic off-road setting. Our team of professional drivers delivered clear, terrain-specific safety briefings and coached the fundamentals of proper sand-driving technique. Once on the dunes, we led a guided tour to familiarize the journalists with the terrain, highlight potential challenges, and demonstrate the best lines for safe and controlled driving.
After the initial orientation, media participants were encouraged to explore the dunes on their own while our team monitored conditions, managed staging zones, and maintained communication with support and recovery personnel. Throughout the day, we adjusted routes as needed to keep the flow smooth, safe, and efficient.
Feedback from attending outlets, including some great coverage from Autoblog, underscored how well-coordinated and supportive the experience felt. Our goal was to deliver a professional, confidence-building environment that allowed Nissan’s guests to focus on the drive while we handled the operational details behind the scenes.
