After a notable absence from last year’s LA Auto Show, Camp Jeep made a triumphant return as thousands of automotive enthusiasts experienced the legendary capability of Jeep vehicles firsthand. Gordinier Group’s precision drivers guided nearly 30,000 attendees through an engineered off-road course demonstrating a range of Trail Rated features that define the Jeep lineup.
Gordinier Group’s Team provided expert commentary throughout each run, educating riders about specific Trail Rated capabilities being showcased at each obstacle. From the ground clearance displayed during stair crawling segments to the maneuverability exhibited in tight, banked turns, the course highlighted the engineering that makes Jeep vehicles capable of conquering extreme terrain.
The dynamic course, designed and built by our partners at George P Johnson, challenged vehicles and thrilled passengers with a series of purpose-built obstacles. Participants experienced impressive articulation and traction control systems as Jeeps navigated steep grades and uneven terrain. Making its debut in LA, the new 28-foot tall Jeep Mountain with a 40-degree incline/decline tested each vehicle’s climbing ability and hill descent control, while the off-camber bridge showcased suspension and ground clearance.
The immersive Camp Jeep experience coupled with our elite team of drivers gave Auto Show attendees a deeper appreciation for Jeep’s off-road heritage and innovative technology. For many participants, the adrenaline-pumping ride marked their first time experiencing the full potential of a Jeep vehicle’s capabilities in a controlled yet exciting environment.
RAM Trucks delivered a standout performance at the 2024 FFA Convention and Expo, creating an immersive experience that showcased the Brand’s deep commitment to the agricultural community. Product Specialists from Gordinier Group transformed the booth into a dynamic showcase of innovation, highlighting trucks specifically engineered to meet the rigorous demands of modern farming and ranching.
Attendees were invited to explore several trucks from the RAM lineup through interactive demonstrations that brought our trucks’ capabilities to life. From advanced towing features to state-of-the-art technology, our specialists provided detailed insights into how RAM Trucks supports agricultural professionals in their day-to-day operations. Each walkthrough emphasized the practical performance and reliability that have become hallmarks of the brand.
To further engage attendees, RAM Trucks offered a daily $200 Tractor Supply Co. gift card giveaway, adding an extra layer of excitement and value for FFA members and agricultural enthusiasts.
The booth was a hub of excitement throughout the week, generating significant interest and sparking meaningful conversations about how the RAM brand continues to support and innovate for the agricultural community. We are proud to empower and inspire the next generation of agricultural leaders, fueling their passion for the RAM brand with every interaction!
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
In preparation for a 24-day run at the 2024 State Fair of Texas, our Dirt Designs team arrived in Dallas to build a challenging off-road course that showcased the incredible capabilities of the brand-new RAM 1500 RHO. After the skid steers were parked, the RHO Thrill Ride track featured several manicured jumps and banked turns, sure to entertain the many visitors who flock to the State Fair each year.
With our friends from EEG handling driving duties, our product specialists provided guests with in-depth information about these high-performance trucks. Attendees explored the display trucks’ exterior features, interior technologies, and driver aids, including the star of the show: the new 540 HP Hurricane engine. Foot traffic through the display remained constant, as did the stream of questions about this new offering from RAM. Our team responded quickly, fueling excitement for the RHO. The combination of the static display and the live action on the RHO Thrill Ride track created a powerful experience that undoubtedly strengthened the RAM brand in the eyes of tens of thousands of fairgoers.
After the dust settled in Dallas, nearly 50,000 guests experienced the RHO Thrill Ride, while thousands of interested buyers engaged in walkarounds with our product specialists. It was indeed a powerful experience!
Here are a few of our favorite comments from guests:
- “This is the best display at the fair! We’ve come every year for the past three years and we ride at least three times!”
- “This is the best marketing move RAM could’ve made. I don’t see anyone else jumping trucks out here.”
- “It’s a RAM truck; I wouldn’t expect anything less than excellence.”
- “When I’m in the market for a new truck, I know what I’m getting. That 1500 Rebel is my dream truck.”
