Camp Jeep
Gordinier Group continued our long-standing support of Camp Jeep at the New York International Auto Show by providing a skilled team of professional drivers to deliver one of the show’s most exciting guest experiences all while celebrating America’s 250th anniversary and proudly displaying patriotic spirit with red, white, and blue Jeeps!
Located outside the convention center in the heart of New York City, Camp Jeep transformed the urban environment into an interactive off-road adventure. The course featured a variety of obstacles that included steep climbs, articulation challenges, and dramatic side angles designed to showcase Jeep’s capability throughout its product lineup. Throughout the 10-day event, Gordinier Group drivers delivered more than 32,000 ride experiences while safely guiding guests around the course, while providing vehicle insights along the way. With thousands of attendees experiencing Camp Jeep each day, our team kept the activation moving while delivering the same level of excitement, education, and personal interaction from the first ride to the last.
Year after year, Camp Jeep remains one of the most popular attractions at the New York Auto Show, allowing attendees to do more than view Jeep vehicles on display. They get to climb in, buckle up, and experience the legendary capability that has defined the Jeep brand for generations.
More than 30,000 guests experienced Camp Jeep at the Toronto Auto Show, but the real impact went far beyond ride volume, it was about building confidence by showcasing capability and how it’s achieved. That impact did not go unnoticed. Show leadership, including the show manager, personally stopped by to thank the team, recognizing both the scale of the activation and the quality of the experience being delivered throughout the week.
That outcome was driven by Gordinier Group’s team of precision drivers and on-site leadership. Each interaction was intentional, with drivers translating complex vehicle features into clear, relatable insights for a wide range of guests, from first-time riders to long-time owners. Rather than simply demonstrating capability, the team focused on helping guests understand how and why the vehicles perform the way they do. That approach consistently turned curiosity into confidence, with many attendees expressing a new willingness to take their vehicles off-road or move forward with a purchase.
By combining technical expertise with an engaging, guest-first delivery style, Gordinier Group ensured the Camp Jeep experience created lasting impressions and meaningful connections with every rider.
At the Chicago Auto Show, Gordinier Group’s precision driver product specialists and on-site track leadership played a central role in delivering a high-energy, guest-focused Camp Jeep experience at scale. Across the 10-day run, Camp Jeep drew sustained, high-volume crowds with extended wait times during peak periods. Despite the demand, the team maintained strong throughput while ensuring each ride remained engaging, informative, and personal.
That balance is where the team stood out. Our drivers brought energy, personality, and deep product knowledge to every interaction, adapting to a wide range of guests from first-time riders to loyal Jeep owners. The experience consistently went beyond demonstrating capability, creating meaningful connections that resonated with attendees.
Guest feedback reinforced the impact of our team, with many citing the drivers as a key differentiator and others returning year after year or crediting the experience with influencing purchase decisions. In a high-volume environment where efficiency often outweighs experience, Gordinier Group delivered both, reinforcing the value of expert staffing in bringing the brand to life.
Over the course of the Twin Cities, Philadelphia, and Cleveland Auto Shows, our team delivered consistent, high-impact support for the Camp Jeep activation, providing experienced precision drivers and product specialists who brought the Jeep brand to life for thousands of attendees.
At each stop, guests were invited to ride along in Jeep Wrangler and Gladiator models and experience firsthand what it means to be Trail Rated. The course elements, including steep inclines, articulation obstacles, and off-camber features, allowed our team to demonstrate key vehicle capabilities such as traction, ground clearance, maneuverability, and suspension performance in a controlled, engaging environment.
Our drivers played a critical role in shaping the guest experience. Beyond safely navigating the course, they served as brand ambassadors, delivering clear, confident product messaging while adapting to a wide range of guest familiarity levels, from first-time Jeep passengers to seasoned enthusiasts. Their ability to balance technical knowledge with a personal touch helped create an experience that felt both informative and memorable.
Collectively, these activations reinforced the strength of the Camp Jeep program as a proven platform for immersive consumer engagement.
