Camp Jeep
At the Houston Auto Show, Gordinier Group successfully supported two simultaneous ride-and-drive activations—Camp Jeep and the RAM Truck Drive—delivering high-impact, hands-on brand experiences across both platforms. Gordinier Group also brought an organic element to the 4×4 experience in Houston with a hybrid build, showcasing both a mechanical hill for traction display and dirt elements to get an authentic off-road experience on the auto show floor.
Camp Jeep continued to serve as a cornerstone attraction, offering guests an immersive look at Jeep’s Trail Rated capability. Consistent throughput and strong guest interest reinforced the program’s reputation as a must-do experience on the show floor, with drivers effectively blending product education and entertainment to create memorable ride-alongs.
Running alongside it, the RAM Truck Drive introduced attendees to the power, capability, and refinement of the RAM lineup through a dynamic, multi-element course. Guests experienced key features such as suspension articulation, ground clearance, traction, and vehicle stability in real time, including climbs, off-camber elements, and uneven terrain designed to highlight performance and durability. Drivers delivered clear, confident messaging around both capability and comfort, helping shift perception of RAM trucks as both rugged and refined.
Operationally, managing two active tracks required strong coordination and communication across teams. The result was a seamless execution that maintained safety, minimized wait times, and delivered a consistent guest experience across both activations. Together, Camp Jeep and the RAM Truck Drive created a powerful dual-brand presence, maximizing engagement and reinforcing the strength and versatility of the Stellantis portfolio in a highly competitive show environment.
Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.
In the middle of Manhattan’s urban energy, Camp Jeep delivered, once again, a true off-road experience that transported nearly 30,000 guests out of the city and into the wild—without ever leaving Hell’s Kitchen! Set up just outside the Jacob Javits Center, the open-air track gave the activation a distinctive feel, turning heads from passersby and drawing crowds throughout the 10-day event.
Gordinier Group’s precision driver-product specialists were behind the wheel, guiding attendees through a rugged and technical course featuring steep inclines, and articulation challenges—all designed to showcase Jeep’s legendary 4×4 capability. Despite a few bouts of unpredictable spring weather, the team kept rides running smoothly and safely, ensuring the experience never missed a beat.
Guests were especially wowed by the electrified performance of the Wrangler and Grand Cherokee 4xe models. The ability to switch to electric mode mid-course and the surprising smoothness of the suspension over obstacles gave many a new perspective on hybrid and plug-in hybrid technology.
The New York setting amplified the contrast between Jeep’s trail-tested performance and the city’s steel skyline—making Camp Jeep not just a drive, but a statement. Once again, Jeep proved that adventure doesn’t stop at the pavement—and that no one does off-road like Jeep.
While major auto shows in cities like LA and Chicago grab headlines, it’s the passionate crowds in markets like Cleveland and the Twin Cities that remind us why we do what we do. Camp Jeep returned to both shows this year, and the response from attendees was nothing short of electric.
From the moment the doors opened, visitors lined up to take on the Camp Jeep course—and their reactions said it all. “This Jeep ride experience was scarier than the helicopter ride we took last week,” one rider joked, wide-eyed after the steep descent. Another exclaimed, “That 35-degree hill was no joke! Jeeps are officially Minnesota-tough!”
Many guests expressed excitement to see Jeep back in their cities after last year’s absence. “Thank goodness Camp Jeep is back! The Twin Cities Auto Show just isn’t the same without the ride,” one attendee said. Cleveland show-goers echoed this sentiment too. Others were wowed by the vehicles’ durability, capability, and high-end features—like the Wrangler Rubicon 392’s sound, the Grand Cherokee’s finesse, and the new tech across the 4xe lineup.
From kids thrilled by the rollercoaster-like hills to lifelong Jeep fans discovering new features, it was clear: Camp Jeep continues to impress, inform, and inspire—no matter the size of the market.
