Camp Jeep
Gordinier Group was proud to once again support Camp Jeep at the 2025 Detroit Auto Show, providing professional precision drivers for one of the most popular interactive experiences on the show floor. As Jeep fans and auto enthusiasts packed Huntington Place, our team delivered thousands of adrenaline-pumping rides on the off-road-inspired course, showcasing Jeep’s legendary lineup of Trail Rated vehicles.
With steep inclines, articulation obstacles, and a 28-foot-high mountain, the Camp Jeep track offered plenty of thrills—and our experienced drivers ensured every ride was equal parts exciting, informative, and safe. From the Grand Cherokee 4xe to the rugged Wrangler Rubicon 392, attendees got a firsthand look at how Jeep continues to lead in off-road performance and innovation.
By the end of the show, nearly 26,000 people had experienced the Camp Jeep ride, making it one of the highest-traffic activations of the event. For Gordinier Group, the Detroit Auto Show holds special significance—just a short drive from our company headquarters, it’s truly our “home field.” We’re always proud to represent Jeep and contribute to such an iconic experience in our own backyard.
We look forward to continuing our partnership and bringing the Camp Jeep experience to more cities throughout the year.
After a notable absence from last year’s LA Auto Show, Camp Jeep made a triumphant return as thousands of automotive enthusiasts experienced the legendary capability of Jeep vehicles firsthand. Gordinier Group’s precision drivers guided nearly 30,000 attendees through an engineered off-road course demonstrating a range of Trail Rated features that define the Jeep lineup.
Gordinier Group’s Team provided expert commentary throughout each run, educating riders about specific Trail Rated capabilities being showcased at each obstacle. From the ground clearance displayed during stair crawling segments to the maneuverability exhibited in tight, banked turns, the course highlighted the engineering that makes Jeep vehicles capable of conquering extreme terrain.
The dynamic course, designed and built by our partners at George P Johnson, challenged vehicles and thrilled passengers with a series of purpose-built obstacles. Participants experienced impressive articulation and traction control systems as Jeeps navigated steep grades and uneven terrain. Making its debut in LA, the new 28-foot tall Jeep Mountain with a 40-degree incline/decline tested each vehicle’s climbing ability and hill descent control, while the off-camber bridge showcased suspension and ground clearance.
The immersive Camp Jeep experience coupled with our elite team of drivers gave Auto Show attendees a deeper appreciation for Jeep’s off-road heritage and innovative technology. For many participants, the adrenaline-pumping ride marked their first time experiencing the full potential of a Jeep vehicle’s capabilities in a controlled yet exciting environment.
In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.
GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.
And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:
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“I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”
“I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”
“This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”
“If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”
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As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles. Thank you, Miami!
For the second year in a row, our Camp Jeep Team was invited to Toronto to reconnect with our fans up North. And boy did they show up ready to rock!
With the Camp Jeep stage set and the vehicles warmed up, it was time for the show. Each day, enthusiastic Jeep fans flocked to the Camp Jeep experience and were not disappointed. We saw so many smiling faces, both young and old. A few of them offered some quotes we just had to share!
- “Jeep out did themselves again this year. This is the best way to promote a vehicle.”
- “The line was definitely worth the wait. Hands down the best part of the auto show!”
- “So, where’s the closest dealership? I need to buy this Wrangler 4xe today!”
In the end, we were lucky enough to spend time with over 30,000 passengers on the Camp Jeep stage and absolutely crushed our pre-show attendance goals. The Jeep brand is incredibly strong in Canada, and we cannot wait to come back in 2025!
