Chicago Auto Show
At the Chicago Auto Show, Gordinier Group’s precision driver product specialists and on-site track leadership played a central role in delivering a high-energy, guest-focused Camp Jeep experience at scale. Across the 10-day run, Camp Jeep drew sustained, high-volume crowds with extended wait times during peak periods. Despite the demand, the team maintained strong throughput while ensuring each ride remained engaging, informative, and personal.
That balance is where the team stood out. Our drivers brought energy, personality, and deep product knowledge to every interaction, adapting to a wide range of guests from first-time riders to loyal Jeep owners. The experience consistently went beyond demonstrating capability, creating meaningful connections that resonated with attendees.
Guest feedback reinforced the impact of our team, with many citing the drivers as a key differentiator and others returning year after year or crediting the experience with influencing purchase decisions. In a high-volume environment where efficiency often outweighs experience, Gordinier Group delivered both, reinforcing the value of expert staffing in bringing the brand to life.
Camp Jeep and Gordinier Group made a thrilling return to the 2025 Chicago Auto Show after taking a year off, drawing massive crowds eager to experience the beloved off-road activation. Attendees lined up for the opportunity to ride through a rugged course, skillfully navigated by Gordinier Group’s expert precision drivers. Over the course of the show, Camp Jeep gave rides to nearly 34,000 people, a testament to its enduring popularity. With the course’s signature steep hills, articulation features, and a full lineup of Jeep vehicles on display, the excitement was palpable.
Many guests expressed that Camp Jeep was their main reason for attending, noting its absence in 2024.
We only came because we heard Camp Jeep was back, one visitor shared.
From long-time Jeep fans to curious newcomers, riders were impressed by the capability and comfort of the vehicles. “The Grand Cherokee is luxurious and rugged at the same time,” said one guest, while another added, “The power in the 392 is what made me get in this long line, and it was worth it.”
The line moved efficiently, and the wait was filled with engaging displays, including concepts like the Lowdown with its eye-catching clear hood. Enthusiasts also appreciated the Jeep Gear store, adding an extra layer to the experience. “Jeep is more than a brand; it’s a way of life,” summed up one attendee. With its mix of adrenaline, innovation, and lifestyle appeal, Camp Jeep was once again a showstopper.
Gordinier Group was excited to be back behind the wheel at RAM Truck Territory in Chicago. RAM pulled out all the stops to showcase every feature of their trucks for the massive crowds at the 2022 Chicago Auto Show.
GG Drivers demonstrated ground clearance, stability, traction, towing, torque, technology and everything in between. There’s hardly enough time to fit it all in but the GG Drivers and Product Specialists have it down to a science.
Gordinier Group was excited to be back at the nation’s largest auto show in Chicago for 2022. The Chicago Auto Show brings in massive crowds each year and as soon as the gates open, guests flood the lines for a ride at Camp Jeep. This year was no different, except attendees were surprised by the all-new, even taller and steeper Jeep Mountain attraction. GG Drivers wowed passengers on the thrilling new obstacle that features a 40-degree incline/decline and stands 30’ tall. The Jeep Brand continues to prove the impressive capabilities of these 4×4 vehicles.
“What an exciting ride, I felt like I was climbing a mountain!” – Jeep guest
