Jeep Track
Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.
We always love our visits to Anaheim! The venue allows for a quick build-out of a challenging Camp Jeep course. Once paired with a wide variety of Wranglers, Gladiators, Grand Cherokees, we have a recipe for our team’s success. All we needed was a large group of Jeep enthusiasts to finish things off. We certainly got what we wished for!
We could spend too much time waxing poetically about our team’s ability to handle the crowds efficiently, showcase Jeep’s breadth of capability, and give our guests an experience they will never forget. But we would rather you hear it from the enthusiasts themselves. Here is a selection of quotes we collected during our time at the 22023 Orange County Auto Show.
- “We drove hours to come to the auto show. Camp Jeep is our favorite.”
- “The vibe is always fun at Camp Jeep and the process was smooth. Thank you”
- “We love how easy it is to switch between the three options with the 4xe. E-Save, Electric, and Hybrid.”
- ” My parents bought a Jeep Gladiator after riding in one last year. They didn’t even know they existed until they saw one at Camp Jeep.”
- “The Jeep Mountain was our favorite part. 30 degrees is no joke!”
There were so many smiling faces this year and we were happy to meet them all. Close to 10,000 OC Jeep fans enjoyed the Camp Jeep experience this year and we can’t wait to come back in 2024!
Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022. Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget. With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.
