Jeep Wrangler Rubicon
The Gordinier Group was on hand to once again partner with Jeep at the 2025 Philadelphia Auto Show, supplying our team of professional precision drivers to operate the Camp Jeep experience. The event kicked off on Friday, January 10th with the prestigious Black Tie Tailgate gala, where guests dressed to the nines were treated to adrenaline-filled rides on the Camp Jeep course.
Held in support of the Children’s Hospital of Philadelphia and its Department of Nursing, the gala raised an impressive $345,000 for this vital cause. Our team was honored to contribute to the experience by showcasing the off-road capabilities of Jeep vehicles to attendees in a unique and exhilarating setting—combining charity, elegance, and rugged adventure under one roof.
Throughout the entire run of the auto show, Camp Jeep was a fan favorite, with lines of excited guests eager to experience what makes a Jeep Trail Rated—as our drivers navigated steep inclines, uneven terrain, and off-camber turns. By the end of the show, we delivered over 21,000 rides to automotive enthusiasts, thrill-seekers, and Jeep loyalists alike.
We’re proud to have played a role in making Camp Jeep a cornerstone attraction at the Philadelphia Auto Show, and we commend our team for delivering safe, professional, and unforgettable ride experiences to every guest, from gala-goers to gearheads.
In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.
GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.
And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:
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“I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”
“I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”
“This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”
“If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”
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As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles. Thank you, Miami!
Stellantis and the Canadian International Auto Show collaborated to add Camp Jeep to the floorplan this year for the first time! This addition proved to be a good choice as attendance broke records at over 350,000 visitors at the Metro Toronto Convention Center and the interactive ride was a huge attraction. Gordinier Group Drivers and Product Specialists were there to surprise the masses for the debut of Camp Jeep. Attendees were amazed by the obstacles and how the Jeeps can maneuver through the 4×4 challenge. As Camp Jeep has proven over the years, there is no better way to show consumers firsthand how capable these vehicles are. GG drivers love bringing that talent to a new market with a variety of Jeeps on course including the Wrangler Rubicon 4xe and 392, the Gladiator, the Grand Cherokee and Compass Trailhawks, as well as the Grand Cherokee L with the 3 row seat. The Wagoneer and Grand Wagoneer also made the trip to showcase the Full-Size SUV aspects in the Jeep lineup.
Camp Jeep rang in the New Year back at the San Diego International Auto Show after a two-year absence.
Consumers were overjoyed to be back at the show, and we had the crowds to prove it.
Happy New Year!
