Jim Morrison
A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep:
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.
City Drive:
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
March 29-April 7, 2013
Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!
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I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.
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February 25-March 4, 2012
Camp Jeep Test Drive
Camp Jeep made its appearance at the Cleveland Auto Show again this year, showcasing the on and off road capabilities of the entire Jeep line up within a 22,000 square foot exhibit. Gordinier Group’s professional drivers demonstrated the suspension, stability, ground clearance, articulation and traction on demanding obstacles that would prove extremely taxing were it not in a Jeep. Jim Morrison, Director of Jeep Brand Marketing, described Camp Jeep Cleveland to the press. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
As well as Camp Jeep, the Jeep kids course and 25-foot rock climbing wall provided entertainment for all ages. This 10 day show marked the 109th year of the Cleveland Auto Show. Check out some of the media coverage below:
Camp Jeep Kidz Course
Camp Jeep Test Drive
View a consumer’s in seat experience HERE.
Cleveland.com highlights Camp Jeep Cleveland.
All the details of Camp Jeep Cleveland were also covered by www.theautochannel.com.