LA Auto Show
Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.
For the 2024 LA Auto Show, Gordinier Group partnered with our friends at RAM Professional during the Automobility Media Day to allow journalists and industry insiders to test drive a selection of RAM ProMaster vans, including the highly anticipated new RAM ProMaster EV.
This hands-on experience provided a valuable opportunity for our guests to get behind the wheel of RAM’s latest models in a real-world setting, allowing them to evaluate performance, technology, and platform flexibility firsthand. As the automotive industry shifts toward electrification, the inclusion of the RAM ProMaster EV was a highlight, showcasing RAM’s commitment to innovation and sustainable fleet solutions.
Throughout the event, our team of expert product specialists rode along with the journalists to provide in-depth insights and answer any questions about the vehicles. Whether it was discussing the ProMaster’s impressive cargo capacity, handling dynamics, or the innovative features of the ProMaster EV, our team ensured that each participant had the information they needed to fully experience the capabilities of these vehicles.
Overall, the test drive event was a success, offering the media a comprehensive look at the RAM ProMaster family while fostering engaging discussions about the future of work vans and electric mobility.
At the 2024 LA Auto Show, the Gordinier Group played a crucial role in managing the logistics and safety elements of the EV Drive Experience for Nissan and Volkswagen (VW). This dynamic event provided attendees with the unique opportunity to experience cutting-edge electric vehicles from both brands in a controlled environment.
Once the track was laid out by our partners at George P. Johnson, our expert team ensured that every aspect of the event ran smoothly, from organizing vehicle movements on track to managing the seamless flow of participants.
With safety being a top priority throughout the event, the team implemented stringent protocols and oversight, including driver briefings, proper vehicle handling, and supervision of track activities. This attention to detail ensured both optimal vehicle presentation for our clients and a confident, worry-free EV Drive Experience for all participants.
Gordinier Group’s professional execution and collaborative approach made the event a resounding success by allowing Nissan and VW to effectively showcase their latest electric vehicles to an engaged audience within a safe and organized environment.
After a notable absence from last year’s LA Auto Show, Camp Jeep made a triumphant return as thousands of automotive enthusiasts experienced the legendary capability of Jeep vehicles firsthand. Gordinier Group’s precision drivers guided nearly 30,000 attendees through an engineered off-road course demonstrating a range of Trail Rated features that define the Jeep lineup.
Gordinier Group’s Team provided expert commentary throughout each run, educating riders about specific Trail Rated capabilities being showcased at each obstacle. From the ground clearance displayed during stair crawling segments to the maneuverability exhibited in tight, banked turns, the course highlighted the engineering that makes Jeep vehicles capable of conquering extreme terrain.
The dynamic course, designed and built by our partners at George P Johnson, challenged vehicles and thrilled passengers with a series of purpose-built obstacles. Participants experienced impressive articulation and traction control systems as Jeeps navigated steep grades and uneven terrain. Making its debut in LA, the new 28-foot tall Jeep Mountain with a 40-degree incline/decline tested each vehicle’s climbing ability and hill descent control, while the off-camber bridge showcased suspension and ground clearance.
The immersive Camp Jeep experience coupled with our elite team of drivers gave Auto Show attendees a deeper appreciation for Jeep’s off-road heritage and innovative technology. For many participants, the adrenaline-pumping ride marked their first time experiencing the full potential of a Jeep vehicle’s capabilities in a controlled yet exciting environment.
