Ram Heavy Duty
RAM was back at the World of Concrete event in Las Vegas, NV to promote their Commercial Truck Lineup.
Crowds converged on the interactive display area to soak up as much info as possible on the commercial grade trucks and Gordinier Group Product Specialists were on hand to deliver all the specs.
Starting at Farm Progress and stopping at Husker Harvest Days and the Sunbelt Ag Expo, RAM doubled down its efforts to show the truck’s off-road and towing capabilities as well as making a lasting mark with the RAM Commercial truck lineup. With an impressive variety of trucks and vans, the RAM Commercial lineup has a vehicle to fit your business needs. Well versed on the product, the Gordinier Group Brand Advocates were on-site sharing that knowledge with consumers as the RAM Commercial fleet makes a stop at the farm shows and proves to be a huge hit with comments like these…
“The side walls are my favorite feature. I can outfit the Promaster perfect for my farm to table business.“
“The Promaster City engine oil intervals of 10,000 miles will help put money back into my business!“
“I didn’t know RAM made such a nice cargo van, I can see us traveling to rodeos in one of these.“
- RAM Chassis Cab
- RAM Promaster
- RAM Promaster City
- RAM 3500
- RAM 2500
- All-New 2019 RAM 1500
July 9-13, 2018
Guests of the 2018 Wisconsin Farm Tech Days were some of the first to get a chance to drive Ram’s all-new 2019MY 1500 trucks. With an interior that most (if not all) luxury brands will be jealous of, the new Ram was a huge hit. All show vehicles were equipped with premium trim levels (Laramie Longhorn, Limited, Limited Tungsten).
The whole lineup, including HD 2500 and 3500, were available at this show. Guests were given a choice of riding on an extreme off-road course (piloted by Gordinier Group pro drivers) or driving a truck and trailer rig around a perimeter towing track. Attendees are encouraged to participate in both experiences and many do.
Both the off-road and towing courses enjoyed great foot traffic and we ere visited by many farmers who were very enthusiastic about the new product as well as the new refresh on the horizon for the Ram HD trucks. Even a few die-hard Chevy and Ford owners were taking a hard look at the new half-ton offering. You know that if those folks are giving it a second look, Ram is really on to something with this truck!
It was another great start to the farm show season and always fun to show off new product. On to the next one…
The 2017 Ram Farm Show Tour tallied it’s 5th and final summer show at the SunBelt Ag Show in Moultrie, GA.
This year’s tour recorded stops at:
- World Agriculture Expo, Tulare CA (February 13-17)
- Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
- Farm Progress Show – Decatur, IL (August 29-31)
- Husker Harvest Days – Grand Island, NE (September 12-14)
- SunBelt Ag Expo – Moultrie, GA (October 17-19)
Of all 5 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!
With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?
